Skip to content
GlossaryAlterno Agency Tool

+ Analytics / Data

Analytics

Also known as: Digital Analytics

Definition

Collection, measurement, and interpretation of digital data to understand behavior, campaign performance, and business results.

Continue reading for free.

Create an account to access Alterno's complete Digital Glossary: explanations in simple terms, real-life examples, an advanced search tool, filters by category, and saved terms.

+ Free admission

Create your free account.

You only need to sign up once to unlock the search tool, filters, simple explanations, and examples.

Do you need help with this?

At Alterno, we combine strategy, creativity, and technology to transform brands and deliver results.

Learn about marketing consulting →

+ Educational Resource

Alterno Agency's Digital Marketing Glossary

An educational resource on advertising, marketing, technology, and artificial intelligence developed by Alterno Agency.