What does social media management involve?
Depending on the scope, it may include strategy, key elements, a timeline, copywriting, design, photography, short videos, publishing, community management, coverage, influencers, and reports.
+ Social with a purpose.
Content Creation and Social Media Management
We plan, create, and manage social media content based on objectives, audiences, creativity, and metrics. We develop copy and designs to drive reach, engagement, and results.
01
Posting isn't the strategy
We help brands in Puerto Rico manage their social media through an editorial and visual strategy. We plan topics, formats, and posting frequency; produce content; manage the conversation; and use metrics to improve.
Having a social media presence is easy. Building a meaningful and consistent presence requires understanding what the brand wants to communicate, what interests its audience, and what role each platform plays. We create an editorial and visual strategy that turns those goals into content.
Capabilities
What can we handle?
- Social Media Strategy
- Content Pillars and Calendars
- Creative Conceptualization
- Copywriting
- Graphic Design
- Reels and short-form video
- Photography and Audiovisual Content
- Community Management
- Event Coverage
- Influencer Marketing and User-Generated Content
- Search and Selection of Creators and Influencers
- Creator Relationship Management
- Coordination of agreements, contracts, and deliverables
- Social listening
- Reports, Metrics, and Optimization
Since 2009
Social media has been part of our DNA since 2009.
Since our inception, social media management has been one of Alterno Agency's core services.
We have supported brands as platforms, algorithms, formats, and audiences have evolved, developing content strategies, community management, campaigns, and digital experiences tailored to each channel.
Our experience allows us to understand not only how to publish content, but also how to use each platform strategically to connect brands with people.
- TikTok
- YouTube
- X
The names and logos shown belong to their respective owners. Their inclusion describes tools we use or can integrate, and does not imply any affiliation, sponsorship, or official endorsement by any of these platforms.
Creators, influencers + UGC
Effective collaboration also requires a strategy.
Working with content creators and influencers goes far beyond simply selecting a profile with a large following. We analyze the brand, the audience, the type of content, and the campaign objectives to identify collaborations that make strategic and creative sense.
We can handle the entire process, from finding and contacting creators to coordinating rates, agreements, contracts, deliverables, briefs, deadlines, revisions, and approvals. We can also define how and where the content produced may be used, coordinate UGC campaigns, and track posts and results.
The goal is for the relationship between the brand and the creator to feel natural to the audience, but to be well-organized behind the scenes.
Our Process
01
Strategy
We define the objective, the audience, the platforms, and the type of collaboration.
02
Selection
We identify creators whose content, audience, and style align with the brand.
03
Relationship + Agreements
We handle outreach, communication, rates, deliverables, and contract coordination.
04
Brief + Content
We define messages, formats, dates, guidelines, and the review and approval process.
05
Publication + Follow-up
We coordinate publications and verify that deliverables are met.
06
Measurement
We analyze reach, engagement, views, clicks, conversions, and other relevant metrics depending on the objective.
Relationship + Agreements
Clear coordination from start to finish.
Influencer management includes the commercial and operational coordination of each collaboration. We can organize the details that the brand and the creator need to agree on to ensure a clear working relationship:
- Scope
- Deliverables
- Rates
- Dates
- Number of publications
- Platforms
- Reviews
- Approvals
- Use of Content
- Term of Use Rights
- Exclusive offers, where applicable
- Publication Requirements
Alterno coordinates the process and the commercial and operational agreements; it does not provide legal advice. When a collaboration requires specialized legal language, the documents may need to be reviewed by the client’s legal counsel.
Influencer Collaboration vs. User-Generated Content
Two ways to enable creator content.
Influencer Collaboration
The creator produces content and shares it with their own audience as part of an influencer campaign.
User-Generated Content / Creator Content
The creator produces content that the brand may use later, even if it is not posted on the creator's account, always subject to the agreed-upon usage rights.
This content can be developed for:
- Social Media
- Reels
- Stories
- Paid media
- Websites
- Landing Pages
- Digital Campaigns
The selection process takes into account brand affinity, audience type, content quality, credibility, engagement, platform, format, and campaign objective; it does not depend solely on the number of followers. When the strategy calls for it and usage rights permit, creators’ content can also be integrated into digital media campaigns to expand its reach and extend its shelf life.
Strategy + creator fit + relationships + content + coordination + media + measurement.
02
Every platform is different
Instagram, Facebook, TikTok, and LinkedIn don't all work the same way. We tailor concepts, formats, tone, and frequency to each platform, audience, and communication goal.
03
Contents data
We review performance, engagement, reach, growth, and other metrics to learn what resonates with our audience and use that information in our next round of content. Creativity sparks the conversation. Data helps us improve it.
Frequently Asked Questions
What You Need to Know About Social Media and Content.
Do you create content for Instagram, Facebook, TikTok, and LinkedIn?
Yes. We select and tailor platforms, formats, tone, and frequency based on each brand's audience and objectives.
How is the content evaluated?
We review metrics such as reach, engagement, growth, traffic, and goal-related actions. The data helps us fine-tune the next round of content.
Do I need to take the photos and videos myself?
No. We can produce the photos and videos using our own equipment, or work with your brand's existing material, depending on the scope of the project.
Projects
Projects where we use it.
Tic Tac
Content That Connects
Goya Supports What's Good
A community centered on what's good
Let's talk
Do you need a social media strategy? We can develop the plan, create the content, and manage the conversation.
We're always ready to hear about your next challenge. You can also call us at (787) 936-7271.
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