On which platforms can Alterno run ads?
We work with platforms such as Google Ads, Meta, TikTok, YouTube, LinkedIn, Spotify, display, and programmatic advertising, and we also incorporate traditional media when the campaign calls for it.
+ Reach the people who matter.
Digital Advertising and Interactive Media
We plan, execute, and optimize digital media campaigns on platforms such as Google, Meta, LinkedIn, Spotify, and others, based on objectives, target audiences, budget, data, and performance.
01
It's not just about advertising
We plan and manage digital advertising campaigns in Puerto Rico to reach relevant audiences and drive measurable results. We integrate objectives, messaging, segmentation, budget, creativity, and tracking into a media strategy.
The platform is just one piece of the puzzle. Before investing, we define what we want to achieve, who we want to reach, what message we need to convey, and how we’re going to measure the results. From there, we build a media strategy and allocate the budget across the platforms and audiences that make sense.
Capabilities
Platforms and Capabilities+
- Meta Ads / Facebook / Instagram
- Google Ads
- Google Search
- Google Display
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Spotify and Digital Audio
- Programmatic and Other Digital Media
- Integration of Traditional Media
- Audience Segmentation and Keywords
- Media Planning and Media Buying
Digital First
Ecosystems where we run campaigns.
We select each platform based on its objective, audience, and the role it is intended to play within the strategy.
- Google Ads
- Meta Ads
- Meta Business
- YouTube Ads
- TikTok Ads
- LinkedIn Ads
- Spotify Advertising
- Other digital media
The names and logos shown belong to their respective owners. Their inclusion describes tools we use or can integrate, and does not imply any affiliation, sponsorship, or official endorsement by any of these platforms.
02
Behind the Campaign
We work with pixels, conversion tracking, GA4, Google Tag Manager, UTMs, retargeting, custom audiences, and A/B testing to understand performance beyond impressions and clicks. You don't have to become an expert in all that. That's what we're here for.
03
Lots of acronyms. We speak that language.
CPC. CPM. CTR. CPA. CPL. ROAS. Conversion Rate. Metrics matter when they help drive decision-making. We analyze results and continuously optimize campaigns to make the best use of our budget and get closer to our goal.
Traditional Media
Beyond the Digital World.
Our primary focus is on digital media, where we can target audiences, measure, and optimize results. However, when the strategy calls for it, we can also incorporate traditional media such as newspapers, print media, radio, and billboards.
What matters isn't being in every media outlet. It's being in the right ones.
Supplementary capacity
From the screen to the real world.
We also work with our clients to design and coordinate printed materials, signage, promotional items, and other physical brand applications.
Frequently Asked Questions
What You Need to Know About Digital Advertising and Media.
How is the media budget determined?
Recommendations are based on the objective, audience, duration, markets, platforms, and required level of learning. The distribution is adjusted based on the campaign data.
What metrics do they review?
It depends on the objective. We can review reach, frequency, traffic, cost per click, leads, conversions, cost per result, sales, and return on ad spend.
Can you integrate digital media with traditional media?
Yes. Although our primary focus is digital, we can coordinate press, print media, radio, and billboards when they add value to the campaign's strategy and message.
Let's talk
Do you want to reach the right audience? We plan the audience, the media, the budget, and the metrics.
We're always ready to hear about your next challenge. You can also call us at (787) 936-7271.
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