01
Planning
We define objectives, target audiences, positioning, creative concepts, channels, budget, and KPIs to build a clear and actionable strategy.
Advertising and Marketing Agency Digital in Puerto Rico
Transform Your Brand with Alterno.
We are a Puerto Rican advertising and digital marketing agency with over 15 years of experience creating strategies, campaigns, content, and digital experiences.
Slide 1 of 5: Home
Welcome
Many pieces. One strategy.
Since 2009, we have been transforming brands by combining strategy, creativity, technology, media, and data to connect with the right audience and drive results such as increased visibility and sales.
15+ years
And we continue to evolve.
Since 2009, we have witnessed the evolution of digital platforms, algorithms, audiences, and technologies. We have evolved too. Today, we combine experience with fresh ideas, tools, and technologies to help brands and businesses evolve, adapt, and stay relevant. We are your partner.
- 15+
- years of experience
- 10
- integrated services
- 100+
- leading brands
- 1,000+
- campaigns and projects
Some of our clients:
How We Work
Planning. Execution. Tracking and Measurement.
At Alterno, we develop digital advertising and marketing solutions that integrate strategy, creativity, content, technology, media, and data to help brands grow and achieve results.
02
Execution
We put the plan into action through content and social media, web development, digital advertising, media, e-commerce, technology, and consulting—all under one roof.
03
Tracking and Measurement
We measure traffic, audiences, campaigns, conversions, and sales through analytics and tracking, using the data to optimize our efforts and make better decisions.
Our Services
Many pieces. One strategy.
- 01First, the plan.Digital Advertising and Marketing StrategyBefore designing, publishing, or running ads, we need to understand what you want to achieve. We turn business goals into clear, actionable, and measurable strategies.Learn more about our Advertising Strategy service →
- 02Make yourself recognizable.Branding and Creative DesignWe create visual identities, creative concepts, logos, and graphic systems that help brands look, feel, and communicate consistently.Learn more about our Design and Branding services →
- 03Social Media with a Purpose.Content Creation and Social Media ManagementWe plan, create, and manage social media content based on objectives, audiences, creativity, and metrics. We develop copy and designs to drive reach, engagement, and results.Learn more about our Social Media and Content service →
- 04Websites that look and work well.Website Design and DevelopmentWe design and develop websites, landing pages, e-commerce sites, and digital platforms focused on usability, performance, analytics, and conversion.Learn more about our Web Development service →
- 05Reach the people who matter.Digital Advertising and Interactive MediaWe plan, execute, and optimize digital media campaigns on platforms such as Google, Meta, LinkedIn, Spotify, and others, based on objectives, audiences, budget, data, and performance.Learn more about our Digital Advertising and Media services →
- 06It’s not common to convert on the first try.Dynamic RetargetingWe create retargeting and remarketing strategies to reconnect with users who visited your website, interacted with your brand, or showed interest in your products and services.Learn more about our Dynamic Retargeting service →
- 07Straight to your inbox.Email Marketing and AutomationWe create email marketing and marketing automation strategies to connect with audiences, nurture leads, communicate offers, and generate conversions.Learn more about our Email Marketing / Automation service →
- 08Make technology work for your brand.AI + AutomationWe use artificial intelligence, automation, and integrations to create smarter processes, connect tools, and find new ways of working.Learn about our AI + Automation service →
- 09Make them stop.Audiovisual Production: Photography, Video, and EditingWe produce photography, video, and audiovisual content for campaigns, social media, websites, education, presentations, and digital platforms.Learn more about our Audiovisual Production service →
- 10What do we do now?Consulting and Strategic MarketingWe help brands, companies, and organizations analyze where they stand, identify opportunities, and define next steps with greater clarity.Learn more about our Strategic Consulting service →
Some projects
Work that speaks for us.
Goya Supports What's Good
A community centered on what's good
- Services
- Social Media and Content / Digital Advertising and Media / Audiovisual Production
- Industry
- Food, Beverages, and Consumer Products
- Project Type
- Contents
- Year of release
- 2025
- Customer since
- 2025
Goya Puerto Rico Public Relations: social media, content, and digital campaigns that tell positive stories about Goya from a public relations perspective.
Polytechnic University of Puerto Rico
Photography and Video for the Polytechnic University
- Services
- Audiovisual Production / Social Media and Content / Web Development
- Industry
- Education
- Project Type
- Video
- Year of release
- 2026
- Customer since
- 2014
Video recap of the 2026 graduation ceremony at the Polytechnic University of Puerto Rico, in celebration of its 60th anniversary and in collaboration with Ojo de Palo Studios. The production was complemented by live social media management during the graduation ceremony.
Play the video above
Audiovisual Production →
Custom Intranet
GFR Media
GFR Media — Custom Intranet
- Services
- Web Development
- Industry
- Technology and Digital Platforms
- Project Type
- Custom platform
- Year of release
- 2024
A custom intranet for GFR Media that manages internal communications among its business groups, departments, and companies, connected to its own internal system via SSO and API. A crucial tool for a company with thousands of employees, launched in 2024.
Aba Laser Hair Removal
Photography and Video for Aba Laser Hair Removal
- Services
- Design and Branding / Digital Advertising and Media / Web Development / Audiovisual Production
- Industry
- Beauty, Health, and Wellness
- Project Type
- Video
- Year of release
- 2023
Aba Laser Hair Removal client since 2014, for nearly 12 years: branding, campaigns, analytics, e-commerce, website, and production.
Play the video above
Design and Branding →
Polytechnic University of Puerto Rico
5K Polytechnic University of Puerto Rico
- Services
- Advertising Strategy / Web Development / Social Media and Content / Digital Advertising and Media
- Industry
- Education
- Project Type
- Campaign
- Year of release
- 2026
- Customer since
- 2014
Digital strategy and execution for the University of Puerto Rico Polytechnic’s 5K race, integrating the website, content, social media, digital advertising, and media.
Capabilities
Social media, web, SEO, retargeting, analytics, e-commerce, AI, and more.
We structure campaigns based on search intent, ad groups, keywords, match types, extensions, landing pages, conversion tracking, and CPA/CPL optimization to capture active demand in Puerto Rico and related markets.
Proposals
Transform your brand with us.
We understand the challenge before recommending channels.
We connect strategy, creativity, technology, and data.
We design campaigns and platforms that are ready to be measured.
We're always ready to hear your next idea.
Special Anniversary Article
15+ Years of Alterno: A History of Ideas, Change, and Transformation
From 2009 to 2026: the complete story of a Puerto Rican digital agency that has seen it all. We're still here!
New on the blog
Is your business ready for the holiday season and online sales?
Get your e-commerce business in Puerto Rico ready for Black Friday and Christmas: payments via ATH Móvil, local shipping, promotions, gift cards, inventory, analytics, and strategies to boost online sales.
The Blog
Opinions, ideas, and insights.
With over 15 years of experience in the industry, here we share what really works in branding, advertising, digital marketing, social media, and web design.
Education · September 2026
The Definitive Guide to Social Media Image Sizes for 2026: Facebook, Instagram, TikTok, LinkedIn, YouTube, and More
Check the dimensions, aspect ratios, and safe zones for Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and X, based on official sources and production recommendations.
Opinion · September 2026
The medium is changing. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
News · September 2026
15+ Years of Alterno: A History of Ideas, Change, and Transformation
Alterno Agency celebrates more than 15 years of history and transformation: a journey since 2009 through its ideas, clients, changes, technology, artificial intelligence, and the future.
News · September 2026
Alterno Joins the 5K Race at the Polytechnic University of Puerto Rico
Alterno Agency has joined as a sponsor of the University of Puerto Rico's 5K and is participating in the event's digital strategy and execution.
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hello@alternoagency.com · (787) 936-7271 · From San Juan, Puerto Rico, to the world
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