01
Planning
We define goals, audiences, positioning, creative, channels, budget and KPIs to build a clear, actionable strategy.
Advertising and digital+ marketing agency
Transform your brand with Alterno.
We are an advertising and digital marketing agency in Puerto Rico with 15+ years of experience creating strategies, campaigns, content and digital experiences.
Slide 1 of 6: Home
Welcome
Many pieces. One strategy.
Since 2009, we’ve transformed brands by combining strategy, creativity, technology, media and data to connect with the right audience and drive results like greater visibility and sales.
15+ years
And we keep evolving.
Since 2009, we've watched digital platforms, algorithms, audiences and technologies change. We've changed too. Today, we combine experience with new ideas, tools and technologies to help brands and businesses evolve, adapt and stay relevant. We're your partner.
- 15+
- years of experience
- 10
- integrated services
- 100+
- leading brands
- 1,000+
- campaigns and projects
Some of our clients:
How we work
Planning. Execution. Tracking and Measurement.
At Alterno, we develop advertising and digital marketing solutions that integrate strategy, creativity, content, technology, media and data to help brands grow and drive results.
Our services
Many pieces. One strategy.
- 01First, the plan.Advertising and Digital Marketing StrategyBefore we design, post or buy media, we need to understand what you want to achieve. We turn business goals into clear, actionable and measurable strategies.Explore Advertising Strategy →
- 02Be recognizable.Branding and Creative DesignWe create visual identities, creative concepts, logos and graphic systems that help brands look, feel and communicate consistently.Explore Design and Branding →
- 03So what do we do now?Consulting and Strategic MarketingWe help brands, companies and organizations analyze where they stand, spot opportunities and define next steps with more clarity.Explore Strategic Consulting →
- 04Social with purpose.Content Creation and Social Media ManagementWe are a social media management agency in Puerto Rico. We plan the strategy, create content and manage the conversation to drive reach, engagement and business opportunities.Explore Social Media and Content →
- 05Websites that look good and work well.Website Design and DevelopmentWe design and develop websites, landing pages, eCommerce and digital platforms focused on usability, performance, measurement and conversion.Explore Web Development →
- 06Reach the people who matter.Digital Advertising and Interactive MediaWe plan, run and optimize digital media campaigns on platforms like Google, Meta, LinkedIn, Spotify and others, based on goals, audiences, budget, data and performance.Explore Digital Advertising and Media →
- 07Make them stop scrolling.Audiovisual Production: Photography, Video and EditingWe produce photography, video and audiovisual content for campaigns, social media, websites, education, presentations and digital platforms.Explore Audiovisual Production →
- 08People rarely convert the first time.Dynamic RetargetingWe build retargeting and remarketing strategies to reconnect with users who visited your website, engaged with your brand or showed interest in your products and services.Explore Dynamic Retargeting →
- 09Straight to the inbox.Email Marketing and AutomationWe create email marketing and marketing automation strategies to connect with audiences, nurture leads, share offers and drive conversions.Explore Email Marketing / Automation →
- 10Make technology work for your brand.AI + AutomationWe use artificial intelligence, automation and integrations to build smarter processes, connect tools and find new ways of working.Explore AI + Automation →
Creators, influencers + UGC
Meet Trendins, our creator division.
Trendins is an Alterno Agency initiative that connects brands with creators in Puerto Rico. It is part of the Alterno Group ecosystem and works in tandem with our content and media strategy.
Some projects
Work that speaks speak for us.
Goya Respalda lo Bueno
A community built around the good
Social Media and Content / Digital Advertising and Media / Audiovisual Production
- Industry
- Food, beverages and consumer products
- Project type
- Content
- Launch year
- 2025
- Client since
- 2025
Public relations for Goya Puerto Rico: social media, content, and digital campaigns telling positive stories about Goya from a public relations perspective.
Polytechnic University of Puerto Rico
Photography and video for Politécnica
Audiovisual Production / Social Media and Content / Web Development
- Industry
- Education
- Project type
- Video
- Launch year
- 2026
- Client since
- 2014
A recap video of the 2026 graduation at Universidad Politécnica de Puerto Rico, celebrating its 60th anniversary and produced in collaboration with Ojo de Palo Studios. The production was complemented by live social media management during graduation.
GFR Media
The Group's Corporate Website
Design and Branding / Web Development
- Industry
- Insurance and professional services
- Project type
- Website
- Launch year
- 2025
Web design and development for the official Grupo Ferré Rangel website, launched in 2025, where the group showcases its 100-year history, its eight industries, and its lines of business in Puerto Rico.
Custom Intranet
GFR Media
GFR Media, Custom Intranet
Web Development
- Industry
- Technology and digital platforms
- Project type
- Custom platform
- Launch year
- 2024
Custom intranet for GFR Media that manages internal communications across its business groups, departments, and companies, connected to its own internal system via SSO and API. A crucial tool for a company with thousands of employees, launched in 2024.
Polytechnic University of Puerto Rico
Universidad Politécnica de Puerto Rico 5K
Advertising Strategy / Web Development / Social Media and Content / Digital Advertising and Media
- Industry
- Education
- Project type
- Campaign
- Launch year
- 2026
- Client since
- 2014
Digital strategy and execution for the Universidad Politécnica de Puerto Rico 5K, integrating a website, content, social media, digital advertising, and media.
Some digital capabilities
Social, web, SEO, retargeting, analytics, eCommerce, AI and more.
We structure campaigns around search intent, ad groups, keywords, match types, extensions, landing pages, conversion tracking and CPA/CPL optimization to capture active demand in Puerto Rico and related markets.
Proposals
Transform your brand with us.
We understand the challenge before recommending channels.
We connect strategy, creativity, technology and data.
We design campaigns and platforms built for measurement.
We’re always ready to hear your next idea.
Special anniversary article
15+ years of Alterno: a story of ideas, change and transformation
From 2009 to 2026: the full story of a digital agency from Puerto Rico that has seen it all. We're still here!
New on the blog
ChatGPT advertising comes to Puerto Rico
Alterno Agency tiene acceso a ChatGPT Ads Manager Beta y está lista para planificar y gestionar campañas para marcas y empresas.
The blog
Opinions, ideas and insights.
With more than 15 years in the industry, we share what really works in branding, advertising, digital marketing, social media and web.
The 4 latest blog posts
Education · Octubre 2026
How to find content creators in Puerto Rico: explore the Trendins.co directory
How to find creators, interpret metrics and organize collaborations without confusing directory presence with representation.
Education · Octubre 2026
How to create a social media content calendar: ideas and examples for 30 days
A calendar organizes decisions, not just posts. Plan content, production, service and measurement with a thirty-day example.
Education · Octubre 2026
How to attract website traffic: 12 strategies that work
More visits do not always mean more opportunities. Connect search, content, ads and measurement to attract people with intent.
Education · Octubre 2026
How to appear on Google: a guide to SEO, Google Ads and AI search
Appearing on Google begins with distinguishing local results, organic pages and ads, then preparing a useful next step.
+ Ideas that keep moving
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+ New · Alterno Digital Audit
Does your digital marketing earn an A+?
Evaluate your digital marketing strategy for free across 10 areas: branding, website and SEO, social media, digital advertising, KPIs, artificial intelligence and more. In 10–15 minutes, get your Digital Audit Score and discover your opportunities.
Alterno tools
Aprende →
Digital Glossary
Over 1,000 marketing terms, clearly explained.
Assess yourself →
Digital Audit
Your digital marketing strategy, evaluated for free across 10 areas.
Define your project →
Tina
An AI-guided brief to clarify what you need.
Execute →
Alterno Agency
Strategy, creativity and execution backed by 15+ years of experience.