+ Branding / Creativity
Branding
Definition
A strategic process for building, managing, and communicating a brand. It goes beyond the logo and includes perception, experience, personality, promise, and consistency.
Continue reading for free.
Create an account to access Alterno's complete Digital Glossary: explanations in simple terms, real-life examples, an advanced search tool, filters by category, and saved terms.
+ Free admission
Create your free account.
You only need to sign up once to unlock the search tool, filters, simple explanations, and examples.
Do you need help with this?
At Alterno, we combine strategy, creativity, and technology to transform brands and deliver results.
Learn about branding and design →