+ Meet Alterno
We’re your partner
An advertising and digital marketing agency in Puerto Rico with 15+ years of experience creating strategies, campaigns, content and digital experiences.
15+ years
And we keep evolving.
Since 2009, we’ve transformed brands by combining strategy, creativity, technology, media and data to connect with the right audience and drive results like greater visibility and sales.
Over the years, we've seen digital platforms, algorithms, audiences and technologies change. We've changed too.
Today, we combine experience with new ideas, tools and technologies to help brands and businesses evolve, adapt and stay relevant.
We work as an extension of our client's team: we understand the challenge, bring together the right talent and align strategy, creativity, media, technology and data under one direction.
- 15+
- years of experience
- 10
- integrated services
- 100+
- leading brands
- 1,000+
- campaigns and projects
Capabilities Deck
Short on time? Get to know Alterno at a glance.
Our Capabilities Deck outlines who we are, how we work and our core capabilities in a brief PDF presentation.
Our story
Explore our journey.
There’s a full story behind this journey: photos, dates and the moments that shaped us. Read the article on our 15+ years
01
2009
Born in the digital boom+
We started as Alterno Media in 2009, when platforms like Google, Facebook and Twitter, along with websites and blogs, were beginning to change advertising and marketing. Many brands wanted to enter the digital world, but did not always know where to start. R. Luquis, a sociologist by training with a passion for technology, already had years of experience in sales, marketing and digital media when he decided to create an agency to help them.
02
Los primeros años
Aprendimos haciendo+
Between 2009 and 2015, we worked primarily with advertising agencies and had yet to build a substantial direct client base. More than 20 agencies hired us as digital partners to support their clients, allowing us to work through them on projects spanning dozens of brands, industries, budgets and challenges.
03
2014
Ahora somos Alterno Agency
We became a full-service advertising and digital marketing agency. Our clients began asking for more: ideas, strategies, creative, branding, content, landing pages, websites, audiovisual production, campaigns, media, SEO/SEM and much more. We brought together services and talent to manage projects from start to finish.
04
2019
We changed how we work+
We began transitioning to a more remote, digital and flexible model, collaborating with specialized talent in San Juan, Caguas, Villalba, Ponce, Miami, Colorado and even India. But remote does not mean distant: we still visit clients, hold meetings and handle production wherever the project needs us.
05
Hoy
Full service, pero digital primero
Since 2020, we have intentionally focused on fewer clients to deliver comprehensive digital services, from start to finish. We combine strategy, creativity, content, digital advertising, web development, eCommerce, artificial intelligence, automation and data, while deepening our expertise in specific industries and needs. Today, we maintain relationships spanning more than a decade, including with the Polytechnic University of Puerto Rico.
06
El próximo paso
Now that you know us, let's get started+
Request a proposal and tell us what you want to transform. We are ready to turn your goals into a strategy and start working together.
Request a proposal →
How we work
Planning. Execution. Tracking and Measurement.
Information
The facts, clear and simple.
- Name
- Alterno Agency
- Fundada
- 2009 (como Alterno Media; Alterno Agency desde 2014)
- Location
- From San Juan, Puerto Rico, to the world
- Modelo
- Full service, digital first, remote and collaborative team
- Disciplinas
- Strategy, branding and design, content and social media, web development, digital media, audiovisual production, email, automation, AI, data and consulting
- Phone
- Correo
Team
The team behind the ideas.
Alterno is a multidisciplinary team of professionals with expertise in strategy, creative, content, media, technology and production.
This is part of our core team. We also collaborate with a network of specialized professionals in Puerto Rico and beyond, bringing together the talent and capabilities each project needs.
IRKA
Account Management + Content
JOVÁN
Art Direction + Web Design + UX/UI
FRANCISCO
Art Direction + Branding
LUIS
Art Direction + Content
CAMILLE
Digital Advertising + Social Media + Community Management
DORIAN
Content + Translation + Website Management
RADHAMES
Strategy + Digital Advertising + Webmaster
RAHUL
Back-End Development + Databases + Technical SEO
MANISH
Front-End Development + Programming
KAPIL
Web Development Project Manager
JOSÉ
Audiovisual Production Direction + Editing
JUAN
Photography + Video
Many disciplines. One team.
Founder
R. Luquis
Puerto Rican sociologist and digital advertising professional with over 20 years of experience in digital media and brand development.
A sociology graduate of the University of Puerto Rico, Río Piedras Campus, with graduate studies in Industrial/Organizational Psychology at the Inter American University of Puerto Rico, he founded Alterno in 2009. Since then, he has led digital strategy, advanced web development and advertising projects for Puerto Rican and international brands across multiple industries.
His outlook combines human behavior, strategy, creativity and technology. Outside the agency, he is a husband and father of three who writes from Santurce about advertising, technology, business, family and other topics that shape his perspective.
Inside the mind of R. Luquis
A personal look at the ideas, experiences and topics that also shape his understanding of brands, technology and the world around us.
Visit his blog ↗Proposals
Transform your brand with us.
Over 15 years of changing, learning and growing alongside the digital world. Alterno Agency is the flagship venture of Alterno Group, our parent company.
REQUEST A PROPOSAL +
Special anniversary article
15+ years of Alterno: a story of ideas, change and transformation
From 2009 to 2026: the full story of a digital agency from Puerto Rico that has seen it all. We're still here!