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Email Marketing and Automation

We create email marketing and marketing automation strategies to connect with audiences, nurture leads, share offers and drive conversions.

Email Marketing and Automation in Puerto Rico, an Alterno Agency service

01

An audience that already gave you permission

We design email marketing and automation strategies for brands in Puerto Rico. We organize audiences, messages, sequences and measurement to engage prospects and customers with relevant communications.

Email remains one of the most direct channels for maintaining relationships with customers and prospects. The key isn't sending more emails, but sending relevant, targeted and timely content based on each person's interests, actions and stage in the journey.

Capabilities

What can we develop?

  • Email marketing strategy
  • Newsletters
  • Promotional campaigns
  • Welcome sequences
  • Lead nurturing
  • Automated emails
  • Audience segmentation
  • Templates and design
  • Copywriting
  • CRM integration
  • A/B testing
  • Analytics and conversion tracking

02

Automate without losing relevance

We can trigger communications based on customer actions, interests or stages: completing a form, downloading content, making a purchase or leaving a process unfinished. Automation lets you scale communication without treating everyone in your database the same way.

03

Measure, learn, optimize

Open rates, clicks, conversions and behavior help us understand what content works and how to improve subject lines, messages, frequency, segmentation and journeys.

Frequently asked questions

What to know about email marketing / automation.

What can be automated with email marketing?

We can create welcome emails, lead follow-ups, educational content, promotions, reminders and communications triggered by forms, purchases or other actions.

Why is list segmentation important?

Segmentation lets you tailor content to interests, behavior or customer stage, instead of sending the same message to the entire database.

What is measured in an email campaign?

We review deliveries, opens, clicks, unsubscribes, conversions and other goal-related actions to improve subject lines, content, frequency and journeys.

Can you work with my current email platform?

Yes. We can work with platforms like Mailchimp, HubSpot or other existing tools, or recommend one based on the project's needs.

Let's talk

Want to turn your database into a tool? We design the strategy, messaging and automations.

We are always ready to hear about your next challenge. You can also call us at (787) 710-2569.

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