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+ Be recognizable.

Branding and Creative Design

We create visual identities, creative concepts, logos and graphic systems that help brands look, feel and communicate consistently.

Branding and Creative Design in Puerto Rico, an Alterno Agency service

01

More than a logo

We create brands and visual identities for businesses and organizations in Puerto Rico. Our design and branding work connects strategy, concept, messaging and a graphic system that works across campaigns, social media, websites and physical experiences.

A brand lives in many places: a campaign, a post, a website, a presentation, packaging or an experience. That’s why we approach branding as a system, not a standalone piece. We define a visual direction that adapts to different formats while staying recognizable and consistent.

Capabilities

What can we create?

  • Brand strategy and concept
  • Visual identity and naming
  • Logo design and redesign
  • Brand guidelines
  • Graphic systems
  • Art direction
  • Key visuals for campaigns
  • Advertising design
  • Copywriting and creative concepts
  • Corporate presentations
  • Packaging and promotional materials
  • Adaptations for digital media

02

Creativity with purpose

A piece can look great and still fail to solve the problem. We bring design, creativity and strategy together to communicate clearly, set the brand apart and connect with the audience.

03

A brand built to grow

We build visual systems designed to work across campaigns, social media, websites, video, advertising and new formats. This allows the identity to evolve without losing consistency.

Frequently asked questions

What to know about design and branding.

What is the difference between a logo and a brand identity?

A logo is an identifying mark. An identity brings together the logo, color, typography, visual language, tone and usage guidelines to make the brand recognizable and its communication consistent.

Do you work on new brands and redesigns?

Yes. We can build an identity from scratch, refresh an existing brand or develop the creative system for a campaign or new phase.

Does the design work across digital and print media?

Yes. We design the system to work across social media, websites, presentations, advertising, video, packaging and promotional materials, depending on the project.

Do you provide brand guidelines?

Yes. We can develop guidelines for logo usage, colors, typography and applications so any team or vendor can maintain brand consistency.

Projects

Our expertise in action.

  • Professional Market Research, Inc.

    Branding and website for PMR

View clients and projects →

Let's talk

Does your brand need a new direction? We can help you build it, refresh it or take it to its next stage.

We are always ready to hear about your next challenge. You can also call us at (787) 710-2569.

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