Which platforms can Alterno advertise on?
We work with platforms like Google Ads, Meta, TikTok, YouTube, LinkedIn and Spotify, along with display and programmatic advertising, and integrate traditional media when the plan calls for it.
+ Reach the people who matter.
Digital Advertising and Interactive Media
We plan, run and optimize digital media campaigns on platforms like Google, Meta, LinkedIn, Spotify and others, based on goals, audiences, budget, data and performance.
01
It’s not just about running ads
We plan and manage digital advertising campaigns in Puerto Rico to reach relevant audiences and drive measurable actions. We align goals, messaging, targeting, budget, creative and tracking in a media strategy.
The platform is just one piece. Before investing, we define what we want to achieve, who we want to reach, what message we need to deliver and how we’ll measure results. From there, we build a media strategy and allocate the budget across the platforms and audiences that make sense.
Capabilities
Platforms and capabilities+
- Meta Ads / Facebook / Instagram
- Google Ads
- Google Search
- Google Display
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Spotify and digital audio
- Programmatic and other digital media
- Traditional media integration
- Audience and keyword targeting
- Media planning and media buying
Digital first
Ecosystems where we activate campaigns.
We select each platform based on the objective, the audience and its role in the strategy.
- Google Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- YouTube Ads
- ChatGPT Ads
- TikTok Ads
- LinkedIn Ads
- Spotify Ads
- Pinterest Ads
- Other digital media
The names and logos shown belong to their respective owners. Their inclusion identifies tools we work with or can integrate, and does not imply affiliation, sponsorship or official endorsement by any of these platforms.
02
Behind the campaign
We use pixels, conversion tracking, GA4, Google Tag Manager, UTMs, retargeting, custom audiences and A/B testing to understand performance beyond impressions and clicks. You don't have to become an expert. That's what we're here for.
03
Lots of acronyms. We speak that language.
CPC. CPM. CTR. CPA. CPL. ROAS. Conversion Rate. Metrics matter when they inform decisions. We analyze results and continually optimize campaigns to make better use of the budget and get closer to the goal.
Traditional media
Beyond digital.
Our primary focus is digital media, where we can target audiences, measure results and optimize performance. However, when the strategy calls for it, we can also incorporate traditional media such as newspapers, print, radio and billboards.
It’s not about being in every medium. It’s about being in the right ones.
Complementary capability
From the screen to the real world.
We also work with our clients to design and coordinate print materials, signage, promotional pieces and other physical brand applications.
Frequently asked questions
What to know about digital advertising and media.
How is the media budget determined?
We recommend a budget based on the goal, audience, duration, markets, platforms and level of testing needed. Allocation is adjusted based on campaign data.
What metrics do you review?
It depends on the goal. We can review reach, frequency, traffic, cost per click, leads, conversions, cost per result, sales and return on ad spend.
Can you integrate digital and traditional media?
Yes. While our primary focus is digital, we can coordinate press, print media, radio and billboards when they add value to the campaign strategy and message.
Related services
Many pieces. One strategy.
Let's talk
Want to reach the right audience? We plan the audience, media, budget and measurement.
We are always ready to hear about your next challenge. You can also call us at (787) 710-2569.
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