When should you hire a marketing consultant?
When you have a goal or problem, but it is unclear which initiative to prioritize, which channels to use, how to allocate the budget or how to evaluate what is already underway.
+ So what do we do now?
Consulting and Strategic Marketing
We help brands, companies and organizations analyze where they stand, spot opportunities and define next steps with more clarity.
01
An outside look. Another perspective
We offer marketing consulting for businesses, brands and institutions that need an outside perspective, clearer priorities or guidance on where to focus their team and budget. We assess the full picture and turn our analysis into actionable recommendations.
Sometimes a business doesn’t need to start with a campaign. It needs to understand what’s happening, set priorities and decide where to focus its time, team and budget. Our consulting brings together expertise in marketing, advertising, media, content, web, technology and data to assess the full picture.
Capabilities
How can we help?
- Marketing plans
- Digital audits
- Competitive analysis
- Customer journeys
- Brand positioning
- Strategic messaging
- Media strategy
- Website evaluation
- Technical SEO and SEM (Search)
- Analytics and measurement
- KPIs and dashboards
- Brand and product launches
- Brand repositioning
- Digital transformation
- AI and automation
- Strategic communications
02
From recommendation to execution
One advantage of consulting with Alterno is that we understand what it takes to put recommendations into action. If the solution calls for a campaign, we can create it. If it needs content, we can produce it. If it needs media, we can manage it. If it needs a website, we can develop it.
03
15 years of experience
Platforms, tools and technologies are constantly changing. Experience helps distinguish a trend from a real opportunity. Since 2009, we have worked across brands, industries, budgets and challenges. We use that context to help make more informed decisions.
Free assessment
Discover how strong your digital marketing strategy is.
Before your consultation, assess your digital marketing strategy across 10 areas for free with the Alterno Digital Audit and get your score from 0 to 100, along with your top opportunities.
Assess your strategy for free +Frequently asked questions
What to know about strategic consulting.
What areas can Alterno evaluate?
We can review strategy, positioning, messaging, media, content, social media, websites, SEO and SEM, analytics, automation, AI and communication processes.
Can a consulting engagement lead to an implementation project?
Yes. If the recommendations call for a campaign, content, media, production or web development, our team can prepare a scope of work to implement them.
How are consulting results delivered?
We present findings and recommendations in a clear document and a review meeting, outlining priorities, next steps and the resources needed to implement them.
Related services
Many pieces. One strategy.
Let's talk
Need clarity on your next step? Tell us about your challenge and let's work together to find a direction.
We are always ready to hear about your next challenge. You can also call us at (787) 710-2569.
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