What does a marketing strategy include?
The scope is tailored to the challenge, but may include situational and competitive analysis, goals, audiences, positioning, messaging, customer journey, channels, budget, timeline and KPIs.
+ First, the plan.
Advertising and Digital Marketing Strategy
Before we design, post or buy media, we need to understand what you want to achieve. We turn business goals into clear, actionable and measurable strategies.
01
From goal to action plan
We develop marketing and advertising strategies for brands, businesses and institutions in Puerto Rico. We align business goals, audiences, messaging, channels, investment and measurement before producing an asset or launching a campaign.
A strategy does not start with choosing a platform. It starts with understanding the business, the audience, the market and the problem we need to solve. We analyze the current situation and define goals, audiences, positioning, messaging, channels, budget and metrics to set a direction before execution begins.
Capabilities
What can we work on?
- Advertising and marketing strategy
- Marketing and communication plans
- Research and competitive analysis
- Audience definition and segmentation
- Positioning and key messaging
- Customer journeys and touchpoints
- Launches and repositioning
- Channel and media planning
- Campaign budgets
- KPIs, measurement and optimization
02
Strategy you can execute
We do not develop plans just to leave them sitting in a presentation. Strategy should help you decide what to do, what not to do, where to invest and how to measure results. And when it is time to execute, our team connects strategy with creative, content, media, social media, web development, automation and data.
03
We measure to learn
We define metrics from the start to understand what is working and where there are opportunities to optimize. Depending on the project we can measure reach, traffic, engagement, leads, conversions, cost per result, sales and other relevant KPIs.
Frequently asked questions
What to know about advertising strategy.
Can Alterno also execute the strategy?
Yes. We can connect the plan with design and branding, content, social media, web development, advertising, audiovisual production, email, automation and measurement.
How do you measure whether the strategy is working?
We define metrics from the start based on the goal. We can track reach, traffic, engagement, leads, conversions, cost per result, sales or other relevant indicators.
How long does it take to develop a strategy?
It depends on the project’s complexity, the information available and the number of areas involved. When evaluating the scope, we establish a clear timeline with phases and deliverables.
Related services
Many pieces. One strategy.
Let's talk
Have a goal but no plan? Tell us what you want to achieve, and we’ll help you turn it into a strategy.
We are always ready to hear about your next challenge. You can also call us at (787) 710-2569.
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