Terms and Privacy.

Using this website constitutes full acceptance of these terms and our privacy policy, which is part of the same document. We reserve the right to update, suspend or discontinue any section or feature of the site at any time.

You may use the website for informational, educational and legitimate business purposes related to our services. If you use the site on behalf of a company or organization, you confirm that you are authorized to accept these terms on its behalf.

You may not use the website for activities that are illegal, fraudulent or infringe on the rights of others; attempt unauthorized access to restricted areas, other people's accounts or associated systems; introduce malicious code; interfere with the site's operation or its security measures.

Bulk automated content extraction (scraping), systematic copying of our text or resources, and resale or redistribution of any part of the site without our written permission are also prohibited.

Some features require an account: commenting on the blog and accessing the full content of the Digital Marketing Glossary. By registering, you agree to provide accurate, up-to-date information and keep your login credentials confidential.

You are responsible for activity on your account. If you detect unauthorized use, notify us immediately. We may suspend or close accounts that violate these terms, show suspicious activity or were created with false information. You may request to close your account by writing to us at any time.

The comments section is a space for professional conversation. Offensive, discriminatory, defamatory or misleading content, unsolicited promotional content (spam), other people's personal information and material that infringes on intellectual property rights are not allowed.

Comments may be moderated before publication and may be edited, unpublished or deleted at our discretion, especially when reported by others. Moderation does not mean we endorse or verify the opinions posted.

When you post a comment, you retain authorship of your content and grant us a nonexclusive, royalty-free license to display, store and reproduce it on this website and on our own channels where we reference the published content.

The Glossary is a free educational resource. The public preview is available without registration; expanded content requires an account and active access, which we provide at no cost to those who register.

Access is for individual use. Sharing credentials, automating content downloads, reproducing content in bulk or republishing it in whole or in part on other channels without written permission is not allowed. Brief quotes with attribution and a link to the original page are welcome.

The Glossary is for educational purposes. Definitions reflect industry practices at the time of writing and may change as platforms and technologies evolve.

Newsletter subscriptions are voluntary and require you to provide your email address. We send editorial content, resources and agency updates.

You can unsubscribe at any time using the link in each email or by contacting us directly. Regardless of your subscription status, we may send you operational communications related to your account, your comments or a request you have made.

Contact and proposal request forms are intended to start a business conversation. Submitting a form does not create a contractual relationship or obligate either party to enter into an agreement.

All Alterno Agency services are formalized through a specific proposal or agreement, with scope, deliverables, timelines and fees documented separately. Information you share through these forms is handled confidentially.

The Careers section lets you voluntarily share your professional profile for consideration for positions, projects, internships or professional services. Submitting your information does not guarantee an interview, offer, engagement or immediate response, and does not create an employment or contractual relationship.

We may keep your profile for future opportunities and contact you when we identify a potential fit. You are responsible for sharing accurate information and having permission to include any work, links and portfolio materials you submit.

Alterno Agency provides equal opportunities. We consider each person based on talent, experience and ability, without discrimination based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, veteran status or any other category protected by law.

The text, articles, Glossary definitions, photographs, illustrations, videos, designs, code and structure of this website are owned by Alterno Agency or used with permission, and are protected by applicable intellectual property laws.

The Alterno Agency name and logos are proprietary trademarks and may not be used without written permission. Trademarks, logos and names of clients, platforms or third parties appearing on the site belong to their respective owners and are displayed for informational, reference or portfolio purposes.

The work featured in the projects section showcases our professional work; rights to each client's trademarks remain with the client.

The website includes links to external websites and uses third-party services for functions such as analytics, advertising measurement, email delivery, automated English translation, anti-spam verification and hosting.

We do not control and are not responsible for these third parties' content or privacy practices. We recommend reviewing their terms and policies when you interact with their services.

The English version of the site is generated through AI-assisted machine translation. Although we review the content, the Spanish version is official and prevails in the event of any discrepancy.

Content on the blog, in the Glossary and on service pages is published for informational and educational purposes. It does not constitute legal, accounting or financial advice, or a guarantee of specific marketing or advertising results.

The results of any strategy depend on multiple factors beyond our control, including the market, budget, competition, platforms and the business's own decisions. Each organization should consult its advisors when appropriate.

We work to keep the website available, secure and up to date, but we do not guarantee uninterrupted or error-free operation. Interruptions may occur due to maintenance, updates or circumstances beyond our control.

To the extent permitted by law, Alterno Agency will not be liable for indirect, incidental or consequential damages arising from the use of or inability to use this website, reliance on its content, or content posted by others in the comments section.

These terms are governed by the laws of the Commonwealth of Puerto Rico. Any dispute related to the use of this website will be submitted to the courts with jurisdiction in Puerto Rico.

If any provision of these terms is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect.

We may modify these Terms and Conditions to reflect changes in our practices, website functionality or applicable regulations. All updates are published on this page with their effective date.

El uso continuado del website después de una actualización implica la aceptación de la versión vigente. Última actualización: 5 de noviembre de 2026.

Information you provide: we collect identifiable data only when you share it voluntarily. This may include your name, email address, phone number, company, job title, industry, estimated budget, how you heard about Alterno Agency and the message you write when completing a contact form, requesting a proposal, subscribing to the newsletter, creating an account, commenting on the blog or suggesting a term for the Glossary.

Candidate information: if you use the Careers section, we may collect your location, languages, experience, professional categories, tools, availability, work arrangements, optional rate, resume, portfolio, professional links and any comments you choose to share.

Account information: if you register, we store your email address, chosen display name, communication preferences, consents you provide and a record of the access permissions we have enabled for you (for example, comments and Glossary).

Automatic information: we automatically record non-identifiable data such as IP address, browser and device type, language, approximate IP-based location, pages visited, time spent, traffic source and browsing behavior.

We use information to respond to your requests and prepare proposals; understand where our contacts come from; evaluate profiles for positions, internships, projects and future collaborations; enable and manage your account and its access permissions; publish and moderate comments; send the newsletter and communications you have requested; operate and improve the website, its content and performance; measure the effectiveness of our marketing and advertising campaigns; and protect the site against fraud, spam and abuse.

We do not use your information for purposes other than those described here without notifying you in advance. We do not sell your personal information.

We process your information with your consent (for example, when you submit a form, accept cookies or subscribe), to fulfill your requests, and based on our legitimate interest in operating, protecting and improving the website.

When consent is the basis, you may withdraw it at any time. Withdrawing it does not affect the lawfulness of processing carried out before your request.

Google Analytics 4 measures page visits, traffic sources, device characteristics and navigation events without analytics cookies or advertising personalization. Google receives network information, including IP addresses used to deliver requests; cookieless does not mean anonymous. Measurement starts immediately only where permitted, and remains blocked in consent or unknown regions until a current recorded acceptance. Rejection and Global Privacy Control stop new website analytics events. We omit URL query strings and fragments from page views and do not send form contents or customer matching identifiers. Results are limited and may include modeled estimates rather than complete visitor counts. Optional advertising and experience cookies remain separate. Google privacy Cookie settings

Measurement and advertising: Google Analytics receives cookieless navigation where permitted. Acceptance allows measurement in consent regions and advertising and experience cookies with Google Ads, Meta and Microsoft Clarity. OpenAI receives page visits, browser data, ad references and saved-inquiry events to measure and optimize ChatGPT Ads. We do not share form data with pixels. You can reject or withdraw permission in Cookie settings. OpenAI may receive network information such as your IP address, page URL, referrer and timestamps, and use advertising references in cookies or browser storage. We do not send names, emails, phone numbers, messages, audit answers or uploaded files to this pixel. In regions requiring permission, it remains blocked until you accept; unknown locations are treated the same way. We honor rejection and Global Privacy Control. We retain your visitor reference, region, decision time and this version of the notice in your browser, including past acceptance when you withdraw. Cookie settings

A cookie is a small file stored in your browser that lets us recognize your visit and remember your preferences. We use essential cookies to keep the site running and keep you signed in; analytics cookies to understand how the website is used; and advertising measurement technologies to evaluate our campaign performance.

The cookies we use do not access files or personal information stored on your device. You can set your browser to accept, reject or delete cookies, and you can make your choices through the cookie notice we display when you enter the site. If you disable certain cookies, some features, such as keeping you signed in, may not work properly.

We do not share your personal information with unauthorized third parties. We may share data, as needed, with trusted providers that support the site's technical operations: hosting and infrastructure, private storage and backup of resumes and portfolios, databases and authentication, transactional email and newsletter delivery, web analytics, advertising platforms, site translation and spam protection.

These providers process information according to our instructions and under confidentiality and security commitments. We may also disclose information when required by law or to protect the rights, security or integrity of the site and its users.

Information is stored on provider infrastructure that may include servers in the United States and other jurisdictions. By using the website, you agree that your information may be processed and stored outside your country of residence, always with reasonable safeguards.

We retain information as long as needed for the purpose for which it was collected and to meet legal, accounting or legal defense obligations.

As a general guideline: contact and proposal requests are retained while a business relationship or interest exists; talent pool profiles, resumes and portfolios are retained while they may be relevant to current or future opportunities, unless you request their deletion; account data, while the account is active; published comments, while they remain on the site; newsletter subscriptions, until you unsubscribe; and analytics data, according to the measurement platforms' retention periods.

You can request deletion of your information at any time, unless we are legally required to retain it.

We apply reasonable technical and organizational measures to protect your information against unauthorized access, loss, alteration or improper disclosure: encrypted connections, role-based access controls, database-level security rules and form validation.

No system is completely foolproof. If an incident significantly affects your information, we will act diligently and provide notice as appropriate.

You can request access to the information we hold about you, ask for it to be corrected, updated or deleted, and opt out of our communications. You can also object to certain uses or withdraw your consent.

To exercise any of these rights, write to us at from the email associated with yourinformation, or contact us by phone. We may request additional information to confirm your identity before processing the request, and we will respond within a reasonable time.

To unsubscribe from the newsletter, use the link at the bottom of each email.

If you create an account to comment or access the Glossary, your chosen display name and the content of your comments are visible to all visitors. Your email address is not published.

We recommend not including sensitive personal information in comments or suggestions. You can request deletion of a comment or your account by writing to us.

This website is intended for professionals, businesses and people with a professional or academic interest in marketing and advertising. We do not knowingly collect information from children under 13 or create accounts for them.

If we discover that we have received information from a minor without permission from a parent or guardian, we will delete it. If you believe this has happened, contact us and we will address the situation.

We may update this policy to reflect changes in our practices, the technology we use or applicable regulations. All updates are published on this page with their effective date.

Te recomendamos revisarla periódicamente. Última actualización: 5 de noviembre de 2026.