What is retargeting?
It is a strategy for showing ads again to people who have already engaged with your brand: visited your website, viewed a product, consumed content or left a process unfinished.
+ People rarely convert the first time.
Dynamic Retargeting
We build retargeting and remarketing strategies to reconnect with users who visited your website, engaged with your brand or showed interest in your products and services.
01
Conversions rarely happen on the first visit
We develop retargeting and remarketing for brands in Puerto Rico: audiences, behavioral signals, sequential messaging and measurement to continue the conversation with those who have already shown interest.
Someone may see an ad, visit a website, explore a product or service and leave without converting. That's where retargeting begins. We create strategies to reconnect with those audiences, using their engagement, behavior and intent to deliver more relevant messages.
Capabilities
What can we integrate?
- Retargeting
- Remarketing
- Dynamic Retargeting
- Website Visitors
- Custom Audiences
- Lookalike Audiences
- Behavioral Segmentation
- Product Retargeting
- Abandoned Cart Audiences
- Video View Audiences
- Social Engagement Audiences
- Customer Lists
- Sequential Messaging
- Conversion Tracking
- Analytics and measurement
02
Stay top of mind.
The customer journey rarely happens in a single visit. People research, compare, ask questions, return and need multiple touchpoints before making a decision. Retargeting lets us continue that conversation.
03
Dynamic retargeting
Not every user should see the same ad. We can use behavior, pages visited, products, content consumed, interactions and other signals to build more relevant audiences and messages. The strategy can adapt to where each person is in the customer journey.
04
The right message. To the right person. At the right time.
Retargeting works best when it combines audience, frequency, creative, context and timing. It's not simply about chasing users with ads. It's about keeping your brand top of mind in a strategic, relevant way.
Keep reading
The psychology behind retargeting.
Retargeting is much more than chasing users with ads. In our article, we explore the strategy and advertising psychology that make retargeting work: how to approach sequencing, frequency, messaging and timing to better engage people who already know your brand.
Frequently asked questions
What to know about dynamic retargeting.
What is the difference between retargeting and remarketing?
The terms are used almost interchangeably. In practice, retargeting usually refers to ads based on digital behavior and remarketing to communications aimed at existing audiences or lists; both can work together.
What is dynamic retargeting?
It means showing different messages or products based on each user's behavior: pages visited, products viewed, content consumed or stage in the customer journey.
What do you need for retargeting?
Generally, properly installed pixels or tags, configured audiences, relevant creative and conversion tracking to measure results.
Does retargeting feel intrusive?
It should not. We manage frequency, duration, targeting and creative to keep your brand relevant and visible, rather than simply chase users with ads.
Related services
Many pieces. One strategy.
Let's talk
Have they already visited your brand? Let's reconnect with the audiences that showed interest in your products and services.
We are always ready to hear about your next challenge. You can also call us at (787) 710-2569.
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