What is retargeting?
This is the strategy for showing ads again to people who have already interacted with your brand: visited your website, viewed a product, consumed content, or abandoned a process.
+ It's not common to convert on the first try.
Dynamic Retargeting
We create retargeting and remarketing strategies to reconnect with users who have visited your website, interacted with your brand, or shown interest in your products and services.
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It's not common to convert on the first try
We provide retargeting and remarketing services for brands in Puerto Rico: audiences, behavioral signals, sequential messaging, and measurement to keep the conversation going with those who have already shown interest.
A person might see an ad, visit a website, explore a product or service, and leave without converting. That’s where retargeting comes in. We create strategies to reconnect with those audiences by using their interactions, behavior, and intent to deliver more relevant messages.
Capabilities
What can we integrate?
- Retargeting
- Remarketing
- Dynamic Retargeting
- Website Visitors
- Custom Audiences
- Lookalike Audiences
- Behavioral Segmentation
- Product Retargeting
- Abandoned Cart Audiences
- Video View Audiences
- Social Engagement Audiences
- Customer Lists
- Sequential Messaging
- Conversion Tracking
- Analytics and Measurement
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Stay present.
The customer journey rarely takes place in a single visit. People research, compare, ask questions, come back, and need multiple touchpoints before making a decision. Retargeting allows us to continue that conversation.
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Dynamic retargeting
Not all users should see the same ad. We can use behavior, pages visited, products, content consumed, interactions, and other signals to develop more relevant audiences and messages. The strategy can be tailored based on where each person is in the customer journey.
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The right message. To the right person. At just the right time.
Retargeting works best when it combines audience, frequency, creative, context, and timing. It’s not just about chasing users with ads. It’s about keeping the brand top of mind in a strategic and relevant way.
Continue reading
The Psychology Behind Retargeting.
Retargeting is much more than just chasing users with ads. In our article, we take an in-depth look at the strategy and advertising psychology that make retargeting work: how to think about sequences, frequency, messages, and timing to best reach those who are already familiar with your brand.
Frequently Asked Questions
What You Need to Know About Dynamic Retargeting.
What is the difference between retargeting and remarketing?
They are used almost interchangeably. In practice, retargeting typically refers to ads based on digital behavior, while remarketing refers to communications targeted at existing audiences or lists; the two can work together.
What is dynamic retargeting?
It involves displaying different messages or products based on each user's behavior: pages visited, products viewed, content consumed, or stage in the customer journey.
What do you need to do retargeting?
Generally, properly installed pixels or tags, configured audiences, appropriate ad creatives, and conversion tracking to measure results.
Does retargeting feel intrusive?
It shouldn't be. We focus on frequency, duration, targeting, and creativity to keep the brand relevant—not just to bombard users with ads.
Let's talk
Have they visited your brand yet? Let's reconnect with the audiences that showed interest in your products and services.
We're always ready to hear about your next challenge. You can also call us at (787) 936-7271.
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