+ Knowledge platform
Glossary of Marketing Digital
Over 1,000 terms to understand the language driving advertising, marketing, technology and artificial intelligence.
- 1,000+
- Terms
- 18
- Areas
- Ideal
- For professionals, businesses and students
- $0
- Access
+ New · Built-in AI assistant
Ask the Glossary. It answers.
Cada término del Glosario ahora incluye un asistente de inteligencia artificial. Escríbele una duda sobre el concepto que estás leyendo, «¿cuál es la diferencia entre SEO y SEM?», «dame un ejemplo», y responde al momento, con base en la ficha oficial.
It's a faster way to learn marketing and digital marketing: eninstead of searching ten sites, the explanation appears right where you're already reading.
Free feature for registered users. All you need is your Glossary account.
- 01
Ask in your own words
You don't need to know the exact term or technical jargon. Ask naturally and the assistant answers clearly.
- 02
Answers grounded in facts
Every answer comes from the official Glossary entry, written by Alterno. It does not invent facts or figures.
- 03
Learn at your own pace
Ask for examples, comparisons between concepts or simpler explanations. Ideal for professionals, businesses and students of marketing and digital marketing.
- 04
Free with your account
The AI Assistant is included at no cost for registered users. No subscriptions or hidden fees.
+ An industry in motion
Words change. Your advantage is understanding them.
Platforms, metrics and technologies evolve every week. This glossary turns that language into clearer decisions.
Desde CTR, SEO y engagement hasta AEO, GEO, LLM, RAG y agentes de inteligencia artificial.
+ Knowledge map
+ More than definitions
Learn the concept. Understand how it works.
- 01
+1,000 términos y creciendo
From basic concepts to specialized topics emerging across the industry every week.
- 02
Advertising + Marketing + Technology + AI
One source for understanding media, data, web development and artificial intelligence.
- 03
Clear explanations
Definitions designed to clarify, not complicate. With real examples from campaigns and platforms.
- 04
Smart search
Type part of a term, an acronym or even a typo, and the glossary finds it.
+ Demo funcional · 15 terms frommuestra
Esta demostración busca dentro de 15 sample terms. The fullplatform includes over 1,000 terms, topic filters and saved terms.
+ 15 sample terms
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+ Free access
Access the full platform.
One account gives you access to over 1,000 terms with advanced search, category browsing, simple explanations, real-world examples and saved terms. Signing up takes just a few minutes.
+ Free access
Create your free account.
Register just once to unlock search, filters, simple explanations and examples.
+ Made by Alterno Agency
The language of marketing, mastered.
Creado y actualizado por Alterno Agency, agencia de publicidad y mercadeo digital en Puerto Rico con más de 15 años de experiencia en estrategia, medios, contenido,web development and technology. Meet the agency.
+ Educational resource
Alterno Agency Digital Marketing Glossary
An educational resource on advertising, marketing, technology and artificial intelligence developed by Alterno Agency.