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Digital GlossaryTool by Alterno Agency

+ Analytics / Data

Analytics

Also known as: Digital analytics

Definition

The collection, measurement, and interpretation of digital data to understand behavior, campaign performance, and business results.

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Convierte datos en decisiones de mercadeo.

Alterno organiza métricas, reportes y aprendizajes para que cada acción tenga contexto y dirección.

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Alterno Agency Digital Marketing Glossary

An educational resource on advertising, marketing, technology and artificial intelligence developed by Alterno Agency.