+ Analytics / Data
Analytics
Also known as: Digital Analytics
Definition
Collection, measurement, and interpretation of digital data to understand behavior, campaign performance, and business results.
Continue reading for free.
Create an account to access the complete Digital Glossary at Alterno: explanations in simple terms, real-life examples, an advanced search tool, filters by category, and saved terms.
+ Free admission
Create your free account.
You only need to sign up once to unlock the search tool, filters, simple explanations, and examples.
Turn data into marketing decisions.
Alterno Organize metrics, reports, and insights so that every action has context and direction.
Explore marketing consulting →
