+ Digital Marketing
Call to Action - CTA
Also known as: Call to Action
Definition
A prompt that tells the user what to do next, such as "Request a Quote," "Buy Now," "Download," "Sign Up," or "Learn More."
Continue reading for free.
Create an account to access the complete Digital Glossary at Alterno: explanations in simple terms, real-life examples, an advanced search tool, filters by category, and saved terms.
+ Free admission
Create your free account.
You only need to sign up once to unlock the search tool, filters, simple explanations, and examples.
Link this concept to a comprehensive strategy.
We combine planning, creativity, media, and technology to create experiences that drive brands forward.
Explore strategy and advertising →