Skip to content
Digital GlossaryTool by Alterno Agency

+ Email / CRM

Email Marketing

Also known as: Email marketing strategy

Definition

The strategic use of email to inform, nurture leads, promote offers, strengthen relationships, and drive measurable actions.

Keep reading for free.

Create your account to access Alterno’s complete Digital Glossary: plain-language explanations, real-world examples, advanced search, category filters and saved terms.

+ Free access

Create your free account.

Register just once to unlock search, filters, simple explanations and examples.

Convierte datos propios en relaciones más fuertes.

Alterno estructura estrategias de email, CRM y automatización para nutrir clientes y medir resultados reales.

Explore email marketing →

+ Educational resource

Alterno Agency Digital Marketing Glossary

An educational resource on advertising, marketing, technology and artificial intelligence developed by Alterno Agency.