Skip to content
Digital GlossaryTool by Alterno Agency

+ Social Media

Engagement

Also known as: Interaction

Definition

A set of actions that reflect audience participation, such as reactions, comments, shares, saves, clicks, or plays, depending on the platform.

Keep reading for free.

Create your account to access Alterno’s complete Digital Glossary: plain-language explanations, real-world examples, advanced search, category filters and saved terms.

+ Free access

Create your free account.

Register just once to unlock search, filters, simple explanations and examples.

Convierte el contenido en una presencia consistente.

Alterno crea estrategias, calendarios y piezas para que las redes sociales sostengan una narrativa de marca.

Explore content and social media →

+ Educational resource

Alterno Agency Digital Marketing Glossary

An educational resource on advertising, marketing, technology and artificial intelligence developed by Alterno Agency.