Universidad Politécnica de Puerto Rico
Digital strategy and execution for the Universidad Politécnica de Puerto Rico 5K, integrating a website, content, social media, digital advertising, and media.
Advertising Strategy / Web Development / Social Media and Content / Digital Advertising and Media
About the project
Alterno participates as a sponsor and digital partner for the 5K Construye tu Ruta at Universidad Politécnica de Puerto Rico. The work combines digital strategy, website development and management, social media, content, creative adaptations, digital advertising, media, implementation, and optimization. The core creative concept and design were developed by the University's creative agency; Alterno worked alongside the institutional team to adapt and implement those materials digitally.
More projects
Polytechnic University of Puerto Rico
Audiovisual Production / Social Media and Content / Web Development
A recap video of the 2026 graduation at Universidad Politécnica de Puerto Rico, celebrating its 60th anniversary and produced in collaboration with Ojo de Palo Studios. The production was complemented by live social media management during graduation.
Polytechnic University of Puerto Rico
Audiovisual Production / Social Media and Content
Podcast production for Universidad Politécnica de Puerto Rico in collaboration with Ojo de Palo Studios, including its logo and branding. The podcast was released monthly for nearly three years through 2025.
Proposals
