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Opinion
Perspectives from the Alterno team on the industry, platforms, and their evolution.
Articles
Publicaciones en Opinion.
Opinion · September 2026
The medium changes. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are moving to 100% digital publishing. A reflection on media, websites, advertising and artificial intelligence.
Read the article +Opinion · Julio 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead in attention, traffic, and purchase decisions. AI does not replace these channels: it enhances them and improves their efficiency.
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