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Opinion
Insights from the Alterno team on the industry, platforms, and their evolution.
Articles
Opinion Pieces.
Opinion · September 2026
The medium is changing. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
Read the article +Opinion · July 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial Intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead the way in terms of attention, traffic, and purchasing decisions. AI does not replace these channels; rather, it enhances them and improves their efficiency.
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