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Ads
Todo lo que hemos publicado sobre ads en el blog de Alterno Agency.
Articles
Publicaciones sobre ads.
Opinion · Julio 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead in attention, traffic, and purchase decisions. AI does not replace these channels: it enhances them and improves their efficiency.
Read the article +Education · Junio 2025
Retargeting: Strategy and Psychology for Greater Impact
Retargeting is key to keeping your brand top of mind with consumers. We explain how it works, why it makes an impact, and how user psychology plays an essential role in driving results without making your brand feel intrusive.
Read the article +Education · Abril 2025
Key Digital Media Metrics and KPIs Explained
Digital media lets you measure everything in real time. Here, we explain the essential metrics and KPIs every organization should understand to optimize its strategy and make data-driven decisions.
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