+ Blog tag
Ads
Everything we've posted about ads on the Alterno Agency blog.
Articles
Publications about ads.
Opinion · July 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial Intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead the way in terms of attention, traffic, and purchasing decisions. AI does not replace these channels; rather, it enhances them and improves their efficiency.
Read the article +Education · June 2025
Retargeting: Strategy and Psychology for Greater Impact
Retargeting is key to staying top-of-mind with consumers. We explain how it works, why it’s effective, and how user psychology plays an essential role in achieving results without making your brand seem intrusive.
Read the article +Education · April 2025
Key Metrics and KPIs in Digital Media Explained
Digital media makes it possible to measure everything in real time. Here, we explain the essential metrics and KPIs that every organization needs to understand in order to optimize its strategy and make data-driven decisions.
Read the article +
Newsletter