+ Blog tag
Media
Everything we've posted about media on the Alterno Agency blog.
Articles
Publications on the media.
Opinion · September 2026
The medium is changing. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
Read the article +Education · June 2026
Marketing and advertising aren't the same thing: strategy comes first, communication second
The difference between marketing and advertising: research, analysis, the 4Ps of the marketing mix, objectives, segmentation, creativity, media, and measurement working together.
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