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Media

Todo lo que hemos publicado sobre media en el blog de Alterno Agency.

Articles

Publicaciones sobre media.

News · Octubre 2026
ChatGPT advertising comes to Puerto Rico: at Alterno Agency, we are ready to bring your brand to the world's most popular AI
We are already working with ChatGPT Ads in Puerto Rico. Here is how it works, what to consider before investing and how we can help you prepare your brand's first campaign.
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Opinion · September 2026
The medium changes. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are moving to 100% digital publishing. A reflection on media, websites, advertising and artificial intelligence.
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Education · Febrero 2026
Marketing and advertising are not the same: strategy first, communication second
The difference between marketing and advertising: research, analysis, the 4 Ps of the marketing mix, objectives, segmentation, creativity, media, and measurement working together.
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