+ Virtual assistant from Alterno
Meet Tina.
Alterno 's digital voice. It's available throughout the website to answer your questions, provide guidance, and connect you with our team—anytime and in your language.
+ Why It Was Created
No one should wait to get started.
Questions about a brand don't come during business hours. They come at midnight, on a Sunday, or right when someone is comparing agencies. We created Tina so that those questions would get an immediate, clear answer that truly reflects what Alterno is all about.
Tina was born out of the same idea that guides our philosophy: technology with a human touch. It doesn't replace the team; it opens the door for the conversation to start sooner and reach the people who will do the work better prepared.
+ What it does
Functions and Uses
Answer the question about Alterno
Services, projects, clients, the agency's history, and how we work. Tina responds with information that the Alterno team has approved—without making things up or guessing.
It walks you through the tools
If you want to know how strong your marketing is, go to the Digital Marketing Audit; if a term confuses you, go to the Glossary; if you already have a project in mind, go to the Brief Maestro.
It brings you closer to the team
When the conversation calls for someone to get involved, Tina helps you schedule a meeting or request a proposal so that the team can pick up where she left off.
Speak your language
It responds in Spanish or English, depending on the language you use to write to it, and maintains the same friendly tone as Alterno in both languages.
+ Where does he live?
Featured throughout the website.
Tina isn't a separate page—she's part of every journey. You'll find her on the home page, in the services section, on the blog, alongside the tools, and on your phone—always ready to continue the conversation.
On all pages
Tina's bubble is there for every visit, always just a touch away.
On your cell phone
A conversation designed for the small screen—quick and clear.
Next to the Glossary
More than 600 terms that Tina can explain to you with examples.
About the Brief Maestro
The first step in turning an idea into a project with Alterno.
+ How It's Made
Advanced technology, connected knowledge.
Behind every answer Tina provides lies advanced technology and a network of interconnected databases. Services, projects, articles, glossary terms, and frequently asked questions do not exist in isolation: they are linked to one another, so that Tina understands how one idea relates to another.
That’s why, when you ask about a service, it can show you the project that demonstrates it, the article that explains it, and the term that defines it. As the site grows, that interconnected body of knowledge grows with it, and the answers become more comprehensive without losing the voice or the judgment of Alterno.
The entire system follows a simple rule: Tina only talks about Alterno and only uses information approved by our team.
+ Benefits and Advantages
What You Get with Tina
Available 24/7
It is open at night, on weekends, and on holidays, when the staff is off.
Bilingual
Spanish and English with the same quality and the same standards.
Approved Information
Please provide answers based on sources from Alterno, not on assumptions found online.
No long forms
You ask questions just like you normally would, and you get an answer right away.
Connected to the device
When you're short one person, it affects the whole team.
Always Learning
Every new page, article, and term on the site expands your knowledge.
