A division of Alterno Agency
Trendins: creators, influencers and UGC in Puerto Rico.
Trendins connects brands with Puerto Rico’s creator community, with Alterno Agency’s strategy, content and coordination behind every campaign.
Why Trendins
The right collaboration takes strategy.
Creator collaborations have always been part of our work in content and social media management. Trendins le da a esa área su propio espacio, su propia comunidad y un proceso especializado.
The goal is for the brand-creator relationship to feel natural to the audience while staying well organized behind the scenes.
What we do
Trendins services.
01
Influencer marketing
Campaigns where Puerto Rico’s creators introduce your brand to their own audiences, with clear goals, messaging and deliverables.
02
UGC / Creator content
Creator-produced content for brands to use on social media, websites, landing pages and ads, under agreed-upon usage rights.
03
Creator management
Discovery, selection, outreach, rates, agreements, briefs, revisions, approvals and tracking for every collaboration.
04
Content + media
Integration with Alterno’s content and digital advertising team to extend the reach of creator content with paid media.
Process
How we work.
01
Strategy
Objective, audience, platforms and collaboration type.
02
Creator fit
Content alignment, audience, credibility and style, not just followers.
03
Acuerdos
Scope, rates, dates, deliverables, revisions and usage rights.
04
Brief + content
Messaging, formats, guidelines and approvals.
05
Publication
Timeline coordination and deliverable verification.
06
Measurement
Reach, engagement, views, clicks and conversions based on the objective.
When usage rights allow, content can be integrated into campaigns for digital advertising or into the audiovisual production for the brand.
For brands
Engage creators strategically.
Explore Puerto Rico’s creators and request a campaign directly on Trendins.
Discover creators +For creators
Join the community.
If you create content in Puerto Rico, join the collective for future brand collaborations.
Join Trendins +Ecosystem
Part of Alterno Agency and Alterno Group.
Trendins is an initiative of Alterno Agency, the flagship project of Alterno Group, la compañía matriz que reúne nuestras iniciativas de mercadeo, tecnología y SaaS platforms. Lee más en our article about Trendins.
Frequently asked questions
About Trendins.
What is Trendins?
Trendins (Trendins Co or Trendins Collective) is the creator management and influencer marketing initiative developed by Alterno Agency in Puerto Rico, part of the Alterno Group ecosystem.
What is the difference between influencer marketing and UGC?
In influencer marketing, creators publish content for their audience. In UGC, creators produce content that the brand uses on its own channels or in ads, based on the agreed usage rights.
How are creators selected?
Based on brand fit, audience type, content quality, credibility, engagement, platform and campaign objective. Follower count is just one factor.
I’m a creator, how do I join?
You can join the creator community directly at trendins.co.
Does Trendins offer legal advice on contracts?
No. Trendins coordinates business and operational agreements. When specialized legal language is required, documents must be reviewed with the client’s legal advisors.