+ News · Mayo 2026
Trendins: Alterno’s Creator, Influencer and UGC Division
Trendins is Alterno Agency’s initiative dedicated to creators, influencers and UGC in Puerto Rico, connected to Alterno’s strategy, content and media services.
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Why we created Trendins.
For years, creator collaborations were part of our content and social media management work. Over time, we saw that this area deserved its own space, its own community and a specialized process.
That’s how Trendins, also known as Trendins Collective, came to life: a creator management and influencer marketing initiative developed by Alterno Agency in Puerto Rico.
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Creators, brands and ideas in one place.
Trendins connects brands with creators in Puerto Rico whose content, audience and style are a genuine fit for each campaign. Selection is based not just on follower count, but on credibility, content quality and objectives.
The process includes strategy, selection, outreach, agreements, briefs, post coordination, UGC campaigns and measurement. Creators can also join the community to participate in future collaborations.
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Part of the Alterno ecosystem.
Trendins works alongside Alterno Agency’s content, production and digital advertising team. When usage rights allow, creator content can be integrated into paid campaigns to expand its reach.
Alterno Agency is the primary venture of Alterno Group, the parent company that brings together our marketing, technology and new business initiatives. You can read more about that structure in our article about the parent company.
If your brand wants to engage creators strategically, visit trendins.co or request a proposal.
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