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Content
Todo lo que hemos publicado sobre content en el blog de Alterno Agency.
Articles
Publicaciones sobre content.
Education · Octubre 2026
How to find content creators in Puerto Rico: explore the Trendins.co directory
How to find creators, interpret metrics and organize collaborations without confusing directory presence with representation.
Read the article +Education · Octubre 2026
How to create a social media content calendar: ideas and examples for 30 days
A calendar organizes decisions, not just posts. Plan content, production, service and measurement with a thirty-day example.
Read the article +Education · Octubre 2026
Social media strategy for businesses in Puerto Rico: a getting-started guide
A useful strategy connects what we publish with what the business needs to achieve, not the pressure to be on every platform.
Read the article +News · Agosto 2026
Alterno Joins the Universidad Politécnica de Puerto Rico 5K
Alterno Agency joins the Universidad Politécnica de Puerto Rico 5K as a sponsor and contributes to the event's digital strategy and execution.
Read the article +News · Mayo 2026
Trendins: Alterno’s Creator, Influencer and UGC Division
Trendins is Alterno Agency’s initiative dedicated to creators, influencers and UGC in Puerto Rico, connected to Alterno’s strategy, content and media services.
Read the article +Education · Enero 2026
Organic content vs. paid digital advertising: why a brand needs both
Organic content and paid digital advertising serve different functions: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
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