Blog archive
Explore ideas, news, opinions and resources on advertising, marketing, technology, creativity and the digital world.
34 articles found
Education
How to find creators, interpret metrics and organize collaborations without confusing directory presence with representation.
Octubre 2026 · 3 min read
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A calendar organizes decisions, not just posts. Plan content, production, service and measurement with a thirty-day example.
Octubre 2026 · 5 min read
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More visits do not always mean more opportunities. Connect search, content, ads and measurement to attract people with intent.
Octubre 2026 · 3 min read
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Appearing on Google begins with distinguishing local results, organic pages and ads, then preparing a useful next step.
Octubre 2026 · 3 min read
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Not every ad serves the same purpose. Compare channels, formats and tactics before deciding where to invest.
Octubre 2026 · 3 min read
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A useful strategy connects what we publish with what the business needs to achieve, not the pressure to be on every platform.
Octubre 2026 · 3 min read
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Two critical PHP vulnerabilities, discovered with the help of artificial intelligence, put millions of websites on alert. Here is what happened, how we acted at Alterno and what you should check on your website.
Octubre 2026 · 3 min read
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We are already working with ChatGPT Ads in Puerto Rico. Here is how it works, what to consider before investing and how we can help you prepare your brand's first campaign.
Octubre 2026 · 8 min read
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UniqList brings together tasks, shopping, notes, and shared lists with artificial intelligence and Tasky, a personal agent that organizes what you say or type.
Octubre 2026 · 3 min read
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QR Code + Pages turns a QR code into much more than a link: dynamic codes, Pages, digital menus, analytics, and a free generator within a platform developed in Puerto Rico.
Octubre 2026 · 3 min read
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Alterno Group formalizes a new chapter in our business: a parent company created in Puerto Rico to bring together advertising and digital marketing, software, SaaS, Artificial Intelligence, and new technology platforms.
Octubre 2026 · 6 min read
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After 17 years, Alterno unveils a new website, a new campaign, and a platform that brings together AI, free tools, data, web development, and a fresh vision for advertising and digital marketing.
Octubre 2026 · 7 min read
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