Blog Archive
Explore ideas, news, opinions, and resources on advertising, marketing, technology, creativity, and the digital world.
16 articles found
Education
Check the dimensions, aspect ratios, and safe zones for Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and X, based on official sources and production recommendations.
September 2026 · 18-minute read
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El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
September 2026 · 6-minute read
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Alterno Agency celebrates more than 15 years of history and transformation: a journey since 2009 through its ideas, clients, changes, technology, artificial intelligence, and the future.
September 2026 · 6-minute read
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Alterno Agency has joined as a sponsor of the University of Puerto Rico's 5K and is participating in the event's digital strategy and execution.
September 2026 · 2-minute read
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The way we search is changing. Find out how to optimize your website, content, and brand for Google and the new search experiences powered by artificial intelligence.
September 2026 · 6-minute read
Read the article +Services
Get your e-commerce business in Puerto Rico ready for Black Friday and Christmas: payments via ATH Móvil, local shipping, promotions, gift cards, inventory, analytics, and strategies to boost online sales.
August 2026 · 6-minute read
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Dimensions are just the beginning. Discover how to tailor design, creativity, and digital advertising to each platform, format, device, and audience.
July 2026 · 6-minute read
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The difference between marketing and advertising: research, analysis, the 4Ps of the marketing mix, objectives, segmentation, creativity, media, and measurement working together.
June 2026 · 6-minute read
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How Artificial Intelligence Is Transforming Media Planning, Buying, and Optimization in Meta Ads and Google Ads.
May 2026 · 6-minute read
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What is first-party data, and why does connecting your CRM, websites, forms, purchases, and first-party data help improve measurement, audience targeting, and marketing decisions?
April 2026 · 6-minute read
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We develop custom platforms, APIs, databases, dashboards, and integrations that connect websites, CRMs, POS systems, and other systems to address real business needs.
March 2026 · 6-minute read
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Organic content and paid digital advertising serve different purposes: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
January 2026 · 6-minute read
Read the article ++ Ideas That Keep Moving Forward
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