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News
News, projects, sponsorships, collaborations, launches, and milestones from Alterno Agency.
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Opinion · September 2026
The medium is changing. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
Read the article +News · September 2026
15+ Years of Alterno: A History of Ideas, Change, and Transformation
Alterno Agency celebrates more than 15 years of history and transformation: a journey since 2009 through its ideas, clients, changes, technology, artificial intelligence, and the future.
Read the article +News · September 2026
Alterno Joins the 5K Race at the Polytechnic University of Puerto Rico
Alterno Agency has joined as a sponsor of the University of Puerto Rico's 5K and is participating in the event's digital strategy and execution.
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