Alterno Joins the Universidad Politécnica de Puerto Rico 5K

This Sunday, September 27, 2026, [Universidad Politécnica de Puerto Rico](https://www.pupr.edu/) will hold its ‘Construye tu Ruta’ 5K, and at Alterno, we are proud to be part of the event as sponsors and collaborators on its digital execution. The race is part of the University's 60th anniversary celebration and will be a sports and recreational event benefiting the PUPR Scholarship Fund.

Our involvement goes beyond sponsorship. As part of the project, we have worked alongside the University's team on various strategy, content, [digital advertising](/servicio-publicidad-digital-medios), and technology components to support event promotion and connect its digital touchpoints.

For the 5K, our team has contributed to digital strategy, event website development and management, [social media](/servicio-contenido-manejo-redes-sociales) strategy, content development and adaptation, digital asset production, implementation of social media materials, digital advertising on Meta, Facebook, and Instagram, and support during the promotional phase.

The event's main creative concept and design were developed by Universidad Politécnica's creative agency. Using those editable materials, Alterno worked alongside the University's team on digital adaptations, social media versions, content implementation, the [website](/servicio-desarrollo-web-interactivo), strategy, digital advertising on Meta, Facebook, and Instagram, and digital execution.

As part of the project, we developed the official 5K website, creating a digital space where people could learn about the event, view the route, and access the information they needed to register. The website brings that information together in a straightforward experience consistent with the event materials.

The lead-up to the event has seen a strong response from participants and sponsors, reaching registration capacity before race day.

For Alterno, participating in this project reflects something central to how we work: connecting strategy, creativity, content, digital advertising, and technology to turn many pieces into one cohesive experience.

This Sunday, we will be there not only as part of the team behind the digital execution, but also as event sponsors. See you at the 5K.