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Digital Marketing
Everything we've posted about digital marketing on the Alterno Agency blog.
Articles
Articles on digital marketing.
News · September 2026
15+ Years of Alterno: A History of Ideas, Change, and Transformation
Alterno Agency celebrates more than 15 years of history and transformation: a journey since 2009 through its ideas, clients, changes, technology, artificial intelligence, and the future.
Read the article +Education · September 2026
SEO + AI: How to Prepare Your Brand for the New Era of Search
The way we search is changing. Find out how to optimize your website, content, and brand for Google and the new search experiences powered by artificial intelligence.
Read the article +Services · August 2026
Is your business ready for the holiday season and online sales?
Get your e-commerce business in Puerto Rico ready for Black Friday and Christmas: payments via ATH Móvil, local shipping, promotions, gift cards, inventory, analytics, and strategies to boost online sales.
Read the article +Opinion · July 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial Intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead the way in terms of attention, traffic, and purchasing decisions. AI does not replace these channels; rather, it enhances them and improves their efficiency.
Read the article +Education · June 2025
Retargeting: Strategy and Psychology for Greater Impact
Retargeting is key to staying top-of-mind with consumers. We explain how it works, why it’s effective, and how user psychology plays an essential role in achieving results without making your brand seem intrusive.
Read the article +Education · May 2025
Websites and the Importance of UX, UI, and Programming
Whether it's a website, microsite, or landing page, web design, UX, UI, and programming are key to making your website connect with visitors and drive sales. Here, we explain what all of this entails and why it's important.
Read the article +Education · April 2025
Key Metrics and KPIs in Digital Media Explained
Digital media makes it possible to measure everything in real time. Here, we explain the essential metrics and KPIs that every organization needs to understand in order to optimize its strategy and make data-driven decisions.
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