How Ready Is Your Digital Marketing? Meet Alterno Digital Marketing Audit

It is a quick, free, adaptive assessment of your digital marketing strategy. Through a structured interview, it reviews capabilities, practices, and maturity levels across the areas that influence a company's digital presence and growth.

It is not an automated scan of your website or a technical audit that accesses your platforms. The result is calculated from your answers. The goal is to give you an organized starting point for discussions, prioritization, and clearer decision-making.

The path changes based on your situation. If a capability does not exist or an area does not apply, the system adjusts the next questions to avoid unnecessary steps and keep the assessment relevant.

The Digital Audit evaluates how the disciplines that make up your digital marketing strategy connect:

• Brand: visual consistency, messaging, value proposition, and brand relevance.
• Digital marketing strategy: priorities, planning, competition, sales follow-up, and execution capabilities.
• Website and SEO: functionality, content, calls to action, and conversion, along with organic search, keywords, and visibility on Google.
• Social media: strategy, frequency, formats, community, and alignment with brand objectives.
• Audiovisual content: photography, video, and systems that enable you to create useful, consistent assets.
• Digital advertising: objectives, spending, and optimization, with a look at each channel you use: Google Search, Google Display, YouTube Ads, Meta Ads (Facebook and Instagram), TikTok Ads, Spotify Ads, and Pinterest Ads.
• First-party data and retargeting: the ability to reconnect with interested people and use first-party data responsibly.
• Email and CRM: contact management, follow-up, segmentation, and automated communications.
• KPIs and measurement: analytics, conversions, and metrics tied to business outcomes.
• Artificial intelligence: practical use of AI and automated processes with sound judgment and purpose.

The combination matters. A campaign can generate traffic, but it needs an experience that can convert it. Good content can attract attention, but it needs measurement to generate insights. A database can hold value, but it needs processes to put it to use.

First, you tell us what we need to tailor the interview to your company, its stage of development, and its channels. Then you follow a dynamic path: some questions appear, change, or are skipped based on previous answers.

Most questions use a maturity scale that distinguishes between an advanced, measured capability, a structured practice, a partial implementation, something very basic, or something that does not yet exist. You can also indicate when you do not know the answer or when a situation does not apply.

It takes approximately 10–15 minutes to complete. You can continue as a guest; creating an account is optional. If you decide to use My Account, your result will be available to review later.

• Digital Audit Score from 0 to 100: an overall view of the maturity of your digital marketing strategy.
• Results by area: a breakdown to compare the ten areas without reducing everything to a single number.
• Strengths: capabilities that already provide value and are worth maintaining or developing further.
• Priority opportunities: areas with the most room for progress.

Your result appears when you finish and is also sent by email. You do not need to wait several days to receive an initial response.

The Audit can be useful if you recognize one or more of these situations:

• You invest in content or advertising but are not sure what is working.
• Each channel is managed separately, and there is no strategy connecting the pieces.
• Your website receives visits, but you do not know how many turn into inquiries, sales, or bookings.
• You have metrics, reports, or dashboards but struggle to turn them into decisions.
• You store customer or prospect information, but there is no clear follow-up process.
• You want to incorporate artificial intelligence or automation without adding tools that do not address a real need.
• You know there are opportunities, but you need to decide where to start.

You do not need to have every area active. Identifying what exists, what does not apply, and what is missing is precisely part of the assessment.

The score organizes your answers within a common framework and lets you see the overall state and relative maturity of each area. It serves as a starting point for prioritization, not as a promise of results or an absolute rating of your company.

Two businesses with the same score may need different actions because they have different objectives, audiences, resources, and business models. That is why the breakdown by area and the context of the answers are just as important as the overall number.

The self-assessment also does not replace an in-depth technical audit, access to Analytics, campaigns, CRM, or platforms, or analysis by a specialist. When a deeper look is needed, the result helps focus that conversation on the areas that deserve attention first.

Assessing your digital marketing strategy with the Digital Audit costs $0 and takes 10–15 minutes. You can complete it as a guest and receive your result without creating an account. If you prefer to save it in My Account, you can sign in with an email and password or use Google.

An account does not change your score or unlock a better answer. It simply makes it easier to keep your result on the site for future review.

When you finish, you do not have to repeat all your information in another form. If you want Alterno to use your result and the data you have already shared to prepare a proposal, you can authorize it with one click.

You can also choose to talk first, request an appointment, or indicate that you would prefer to contact us later. The decision is yours, and the Opportunity Score our team uses to organize opportunities is never displayed as part of your public result.

If you need a more in-depth assessment or help turning the findings into a plan, our Consulting and Strategic Marketing service can connect the findings with priorities, resources, and next steps.

A digital marketing audit should not end with an endless list of things to fix. It should help distinguish between what is urgent, what is important, and what can wait.

If you want to explore that perspective further, you can also read our article on digital media metrics and KPIs. And if you need to clarify the relationship between strategy and execution, we explain why marketing and advertising are not the same.

The purpose of the Digital Audit is to turn the signals from your digital marketing strategy into a clearer picture. When you understand where you are, you can make a better decision about your next step.