+ Blog tag
Strategy
Everything we've posted about strategy on the Alterno Agency blog.
Articles
Publications on strategy.
News · September 2026
Alterno Joins the 5K Race at the Polytechnic University of Puerto Rico
Alterno Agency has joined as a sponsor of the University of Puerto Rico's 5K and is participating in the event's digital strategy and execution.
Read the article +Education · June 2026
Marketing and advertising aren't the same thing: strategy comes first, communication second
The difference between marketing and advertising: research, analysis, the 4Ps of the marketing mix, objectives, segmentation, creativity, media, and measurement working together.
Read the article +Education · April 2026
First-party data: Why data from your own customers is becoming increasingly important
What is first-party data, and why does connecting your CRM, websites, forms, purchases, and first-party data help improve measurement, audience targeting, and marketing decisions?
Read the article +Education · January 2026
Organic Content vs. Paid Digital Advertising: Why a Brand Needs Both
Organic content and paid digital advertising serve different purposes: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
Read the article +
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