+ Blog tag
Strategy
Todo lo que hemos publicado sobre strategy en el blog de Alterno Agency.
Articles
Publicaciones sobre strategy.
Education · Octubre 2026
How to find content creators in Puerto Rico: explore the Trendins.co directory
How to find creators, interpret metrics and organize collaborations without confusing directory presence with representation.
Read the article +Education · Octubre 2026
How to create a social media content calendar: ideas and examples for 30 days
A calendar organizes decisions, not just posts. Plan content, production, service and measurement with a thirty-day example.
Read the article +Education · Octubre 2026
Types of digital advertising: what they are and how to choose for your business
Not every ad serves the same purpose. Compare channels, formats and tactics before deciding where to invest.
Read the article +Education · Octubre 2026
Social media strategy for businesses in Puerto Rico: a getting-started guide
A useful strategy connects what we publish with what the business needs to achieve, not the pressure to be on every platform.
Read the article +News · Octubre 2026
ChatGPT advertising comes to Puerto Rico: at Alterno Agency, we are ready to bring your brand to the world's most popular AI
We are already working with ChatGPT Ads in Puerto Rico. Here is how it works, what to consider before investing and how we can help you prepare your brand's first campaign.
Read the article +News · Octubre 2026
Alterno Group: from digital advertising agency to parent company for technology, platforms, and new businesses
Alterno Group formalizes a new chapter in our business: a parent company created in Puerto Rico to bring together advertising and digital marketing, software, SaaS, Artificial Intelligence, and new technology platforms.
Read the article +News · Octubre 2026
New year. New agency.+ A new website, a new campaign, and a new chapter for Alterno
After 17 years, Alterno unveils a new website, a new campaign, and a platform that brings together AI, free tools, data, web development, and a fresh vision for advertising and digital marketing.
Read the article +Services · September 2026
How Ready Is Your Digital Marketing? Meet Alterno Digital Marketing Audit
A quick, free assessment to understand the strength of your digital marketing strategy, recognize strengths, and identify priority opportunities.
Read the article +News · Agosto 2026
Alterno Joins the Universidad Politécnica de Puerto Rico 5K
Alterno Agency joins the Universidad Politécnica de Puerto Rico 5K as a sponsor and contributes to the event's digital strategy and execution.
Read the article +Education · Abril 2026
How to write a good AI prompt: the science, engineering, and human judgment behind a good instruction
A good prompt is less like a password and much more like a good brief: it defines the problem, provides context, establishes priorities, and explains what result we need. The science behind a good instruction begins with technology, but ends with human judgment.
Read the article +Education · Febrero 2026
Marketing and advertising are not the same: strategy first, communication second
The difference between marketing and advertising: research, analysis, the 4 Ps of the marketing mix, objectives, segmentation, creativity, media, and measurement working together.
Read the article +Education · Enero 2026
Organic content vs. paid digital advertising: why a brand needs both
Organic content and paid digital advertising serve different functions: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
Read the article +Education · Enero 2026
First-party data: why your own customers' data is increasingly important
What first-party data is and why connecting CRM, websites, forms, purchases, and first-party data helps improve measurement, audiences, and marketing decisions.
Read the article +
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