+ Blog tag
Artificial Intelligence
Everything we've posted about artificial intelligence on the Alterno Agency blog.
Articles
Publications on artificial intelligence.
Opinion · September 2026
The medium is changing. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
Read the article +News · September 2026
15+ Years of Alterno: A History of Ideas, Change, and Transformation
Alterno Agency celebrates more than 15 years of history and transformation: a journey since 2009 through its ideas, clients, changes, technology, artificial intelligence, and the future.
Read the article +Education · September 2026
SEO + AI: How to Prepare Your Brand for the New Era of Search
The way we search is changing. Find out how to optimize your website, content, and brand for Google and the new search experiences powered by artificial intelligence.
Read the article +Education · May 2026
AI in Meta Ads and Google Ads: The New Era of Media Planning and Optimization
How Artificial Intelligence Is Transforming Media Planning, Buying, and Optimization in Meta Ads and Google Ads.
Read the article +Opinion · July 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial Intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead the way in terms of attention, traffic, and purchasing decisions. AI does not replace these channels; rather, it enhances them and improves their efficiency.
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