+ Blog tag
Digital advertising
Todo lo que hemos publicado sobre digital advertising en el blog de Alterno Agency.
Articles
Publicaciones sobre digital advertising.
Education · Octubre 2026
How to attract website traffic: 12 strategies that work
More visits do not always mean more opportunities. Connect search, content, ads and measurement to attract people with intent.
Read the article +Education · Octubre 2026
Types of digital advertising: what they are and how to choose for your business
Not every ad serves the same purpose. Compare channels, formats and tactics before deciding where to invest.
Read the article +News · Octubre 2026
ChatGPT advertising comes to Puerto Rico: at Alterno Agency, we are ready to bring your brand to the world's most popular AI
We are already working with ChatGPT Ads in Puerto Rico. Here is how it works, what to consider before investing and how we can help you prepare your brand's first campaign.
Read the article +Opinion · September 2026
The medium changes. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are moving to 100% digital publishing. A reflection on media, websites, advertising and artificial intelligence.
Read the article +News · September 2026
15+ Years of Alterno: A Story of Ideas, Change, and Transformation
Alterno Agency celebrates 15+ years of history and transformation: a look back at its ideas, clients, changes, technology, and artificial intelligence since 2009, and a look ahead to its future.
Read the article +News · Agosto 2026
Alterno Joins the Universidad Politécnica de Puerto Rico 5K
Alterno Agency joins the Universidad Politécnica de Puerto Rico 5K as a sponsor and contributes to the event's digital strategy and execution.
Read the article +Education · Junio 2026
AI in Meta Ads and Google Ads: the new era of media planning and optimization
How artificial intelligence is transforming media planning, buying, and optimization in Meta Ads and Google Ads.
Read the article +Education · Mayo 2026
The ultimate guide to social media sizes for 2026: Facebook, Instagram, TikTok, LinkedIn, YouTube, and more
Find dimensions, aspect ratios, and safe zones for Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and X, with official sources and production recommendations.
Read the article +Education · Marzo 2026
Designing for context: dimensions, formats, and creativity in digital advertising
Dimensions are just the beginning. Discover how to adapt design, creative work, and digital advertising to each platform, format, device, and audience.
Read the article +Education · Enero 2026
Organic content vs. paid digital advertising: why a brand needs both
Organic content and paid digital advertising serve different functions: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
Read the article +Education · Enero 2026
First-party data: why your own customers' data is increasingly important
What first-party data is and why connecting CRM, websites, forms, purchases, and first-party data helps improve measurement, audiences, and marketing decisions.
Read the article +Opinion · Julio 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead in attention, traffic, and purchase decisions. AI does not replace these channels: it enhances them and improves their efficiency.
Read the article +Education · Junio 2025
Retargeting: Strategy and Psychology for Greater Impact
Retargeting is key to keeping your brand top of mind with consumers. We explain how it works, why it makes an impact, and how user psychology plays an essential role in driving results without making your brand feel intrusive.
Read the article +Education · Abril 2025
Key Digital Media Metrics and KPIs Explained
Digital media lets you measure everything in real time. Here, we explain the essential metrics and KPIs every organization should understand to optimize its strategy and make data-driven decisions.
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