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Digital Advertising
Everything we've posted about digital advertising on the Alterno Agency blog.
Articles
Publications on digital advertising.
Education · September 2026
The Definitive Guide to Social Media Image Sizes for 2026: Facebook, Instagram, TikTok, LinkedIn, YouTube, and More
Check the dimensions, aspect ratios, and safe zones for Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and X, based on official sources and production recommendations.
Read the article +Opinion · September 2026
The medium is changing. The story continues: GFR Media and the definitive move to digital
El Nuevo Día and Primera Hora are transitioning to 100% digital publication. A reflection on media, websites, advertising, and artificial intelligence.
Read the article +News · September 2026
15+ Years of Alterno: A History of Ideas, Change, and Transformation
Alterno Agency celebrates more than 15 years of history and transformation: a journey since 2009 through its ideas, clients, changes, technology, artificial intelligence, and the future.
Read the article +News · September 2026
Alterno Joins the 5K Race at the Polytechnic University of Puerto Rico
Alterno Agency has joined as a sponsor of the University of Puerto Rico's 5K and is participating in the event's digital strategy and execution.
Read the article +Education · July 2026
Designing for Context: Dimensions, Formats, and Creativity in Digital Advertising
Dimensions are just the beginning. Discover how to tailor design, creativity, and digital advertising to each platform, format, device, and audience.
Read the article +Education · May 2026
AI in Meta Ads and Google Ads: The New Era of Media Planning and Optimization
How Artificial Intelligence Is Transforming Media Planning, Buying, and Optimization in Meta Ads and Google Ads.
Read the article +Education · April 2026
First-party data: Why data from your own customers is becoming increasingly important
What is first-party data, and why does connecting your CRM, websites, forms, purchases, and first-party data help improve measurement, audience targeting, and marketing decisions?
Read the article +Education · January 2026
Organic Content vs. Paid Digital Advertising: Why a Brand Needs Both
Organic content and paid digital advertising serve different purposes: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
Read the article +Opinion · July 2025
Digital Advertising in the Age of Artificial Intelligence (AI)
Artificial Intelligence has transformed marketing and strengthened digital advertising. Google and Meta continue to lead the way in terms of attention, traffic, and purchasing decisions. AI does not replace these channels; rather, it enhances them and improves their efficiency.
Read the article +Education · June 2025
Retargeting: Strategy and Psychology for Greater Impact
Retargeting is key to staying top-of-mind with consumers. We explain how it works, why it’s effective, and how user psychology plays an essential role in achieving results without making your brand seem intrusive.
Read the article +Education · April 2025
Key Metrics and KPIs in Digital Media Explained
Digital media makes it possible to measure everything in real time. Here, we explain the essential metrics and KPIs that every organization needs to understand in order to optimize its strategy and make data-driven decisions.
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