Alterno Group: From a digital advertising agency to a parent company focused on technology, platforms, and new businesses

For years, Alterno has been known primarily through Alterno Agency, our advertising and digital marketing agency founded in Puerto Rico in 2009. That remains a fundamental part of what we do, but it’s no longer the whole story.

The launch of Alterno Group and its new website, alternogroup.com, marks a significant evolution in our business vision: moving from developing strategies, websites, campaigns, and digital solutions for other organizations to also creating, operating, and scaling our own technology products.

Alterno Group now serves as the parent company that connects these two areas. On one hand, our expertise in advertising, digital marketing, web development, data, automation, and technology. On the other, a new generation of digital platforms and products built to address real-world problems we’ve identified over the years working in the digital space.

We wanted the Alterno Group website to feel different from that of a traditional operating company. That’s why alternogroup.com takes a more minimalist, corporate, and tech-focused approach, offering an interactive experience where the companies, verticals, and development areas take center stage.

The goal was not to build yet another website that listed a long array of services, but rather a platform that would allow people to quickly understand what we are building, how the different businesses are connected, and what the group's vision is.

Today, it features five businesses within its ecosystem: Alterno Agency, VOXES, UniqList, QR Code + Pages, and MemberSync, organized around advertising and digital marketing, software and SaaS, artificial intelligence, business technology and automation, and productivity products. The logic behind them all is the same: technology with a purpose.

Alterno Group didn't just appear out of nowhere. It's a fairly natural evolution of what we've been doing since 2009, just as our philosophy describes.

For years, we've designed websites, connected platforms, developed integrations, automated processes, managed data, and built solutions for needs that often couldn't be met with a standard tool. That kind of work changes the way you look at problems.

Eventually, we stopped asking ourselves solely how to solve a problem for a client, and began to wonder if that solution could become a useful product for many people or organizations. That’s where this new phase begins.

VOXES is our AI-powered voice technology platform. The project explores text-to-speech, speech-to-text, and voice-to-voice technologies, with a special focus on voices from Puerto Rico, the Caribbean, and Latin America, though its vision is not limited to those markets.

Beyond generating synthetic voices, the opportunity lies in developing a library of licensed voices and creating new ways to integrate conversational technology into campaigns, platforms, and digital experiences. VOXES is currently being introduced within the Alterno Group as a platform in the beta production phase.

UniqList was born out of a much more everyday need: organizing the things we have to do. Tasks, shopping lists, notes, shared lists, and other small pieces of information that usually end up scattered across different apps.

The platform brings these elements together into a simple experience and includes an AI agent designed to help organize, view, and work with these lists. It represents another important direction for the group: products that can solve everyday problems for individuals and small teams. It is currently functional and in the final stage of quality assurance.

QR codes seem like a simple technology, and that's precisely why they have so much potential. QR Code + Pages, or QRP, takes the concept a step further by combining dynamic QR codes, editable destinations, and interaction tracking.

A code can be printed once and remain useful even if the content behind it changes. This makes it possible to link packaging, promotions, events, print materials, point-of-sale materials, and physical spaces to digital experiences that can evolve and be measured. Alterno Group presents this as a Dynamic QR & Digital Experiences solution.

Among the new developments, MemberSync is probably one of the most ambitious: an Association Management Software (AMS) platform designed for professional organizations, associations, and membership-based entities.

The idea is to bring together within a single ecosystem areas that are typically scattered across multiple systems: member management, payments, events, education, directories, websites, and AI-powered tools. It is currently considered a platform under development.

For us, this means applying many years of experience with websites, associations, events, databases, and administrative processes to build a product designed from the outset as an integrated system. All of these platforms—created and designed by Radhames Luquis and developed by the team at Alterno —are brought together in SaaS platforms.

The launch of the " Alterno " Group does not mean that " Alterno " Agency will disappear or that our core focus will shift away from advertising and digital marketing. Quite the contrary: " Alterno " Agency is the group’s core business and the source of many of these capabilities.

Strategy, creativity, digital advertising, social media, web development, data, automation, and AI continue to work together within the agency, but now they can also fuel new products, platforms, and opportunities within the group. Alterno Group provides a framework for those ideas to grow. Learn more about us.

Alterno Group was founded in Puerto Rico, but we don’t want to create products that are limited by our geography. The new website sums it up clearly: Puerto Rico is the starting point, not the limit. The group’s businesses are developed with Puerto Rico, the United States, the Caribbean, Latin America, and other markets in mind.

After years of using technology to help other brands grow, we’re now applying that same expertise to create our own assets, intellectual property, SaaS platforms, and tech businesses. We’re not leaving our past behind; we’re building on it.

Alterno Today, Group brings together advertising and digital marketing, software, SaaS, artificial intelligence, automation, and technology products under a single vision. Alterno Agency, VOXES, UniqList, QR Code + Pages, and MemberSync: distinct businesses, shared capabilities, and a common direction.

And we're probably just getting started. From Puerto Rico. Built for everywhere. Check out the agency at alternogroup.com, or if your brand needs an agency, request a proposal.