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Education
Guides and explanations on digital marketing, media, the web, metrics, and technology.
Articles
Publications on Education.
Education · September 2026
The Definitive Guide to Social Media Image Sizes for 2026: Facebook, Instagram, TikTok, LinkedIn, YouTube, and More
Check the dimensions, aspect ratios, and safe zones for Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and X, based on official sources and production recommendations.
Read the article +Education · September 2026
SEO + AI: How to Prepare Your Brand for the New Era of Search
The way we search is changing. Find out how to optimize your website, content, and brand for Google and the new search experiences powered by artificial intelligence.
Read the article +Education · July 2026
Designing for Context: Dimensions, Formats, and Creativity in Digital Advertising
Dimensions are just the beginning. Discover how to tailor design, creativity, and digital advertising to each platform, format, device, and audience.
Read the article +Education · June 2026
Marketing and advertising aren't the same thing: strategy comes first, communication second
The difference between marketing and advertising: research, analysis, the 4Ps of the marketing mix, objectives, segmentation, creativity, media, and measurement working together.
Read the article +Education · May 2026
AI in Meta Ads and Google Ads: The New Era of Media Planning and Optimization
How Artificial Intelligence Is Transforming Media Planning, Buying, and Optimization in Meta Ads and Google Ads.
Read the article +Education · April 2026
First-party data: Why data from your own customers is becoming increasingly important
What is first-party data, and why does connecting your CRM, websites, forms, purchases, and first-party data help improve measurement, audience targeting, and marketing decisions?
Read the article +Education · January 2026
Organic Content vs. Paid Digital Advertising: Why a Brand Needs Both
Organic content and paid digital advertising serve different purposes: one builds presence, identity, and community; the other distributes content, reaches new audiences, and helps generate more predictable results.
Read the article +Education · June 2025
Retargeting: Strategy and Psychology for Greater Impact
Retargeting is key to staying top-of-mind with consumers. We explain how it works, why it’s effective, and how user psychology plays an essential role in achieving results without making your brand seem intrusive.
Read the article +Education · May 2025
Websites and the Importance of UX, UI, and Programming
Whether it's a website, microsite, or landing page, web design, UX, UI, and programming are key to making your website connect with visitors and drive sales. Here, we explain what all of this entails and why it's important.
Read the article +Education · April 2025
Key Metrics and KPIs in Digital Media Explained
Digital media makes it possible to measure everything in real time. Here, we explain the essential metrics and KPIs that every organization needs to understand in order to optimize its strategy and make data-driven decisions.
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